How to Sell Your Knowledge Online: Digital Creator 101
“What can you teach for hours without preparing?”
We threw this question open to lots of creators and got a couple of fascinating responses.
Creators listed lots of topics they could talk about, from sales and marketing to relationships & marriage, social media optimization, food, SEO, etc.
Like these creators, you have a topic you can teach continuously without preparing. The question is what are you doing with it?
Only creators who take advantage of their knowledge can reap the rewards that come with it.
We’ve seen it happen countless times in our Creator Stories – men and women who turn their knowledge into income. And have decided to write this article to show you how to sell your knowledge for income. It has a fancy name called “Knowledge commerce.”
The knowledge you’ve accrued over the years isn’t for you alone. You may not be the only person with that knowledge but your personal experiences, thoughts, and perspective make it unique.
And you can use your unique point of view to generate endless income for yourself.
In this article, we’d cover everything you need to know to get started in knowledge commerce.
Why You Should Sell Your Knowledge Online
Knowledge is your most valuable resource. It’s a combination of your skills, experiences, and unique view on various topics.
From knowing how to write ebooks to learning how to create mini-courses and every other digital product helpful to your audience.
Whether you’re a creator, educator, blogger, Youtuber, animator, coach, etc, people want to tap from your knowledge. That’s why they spend a lot of time engaging with your content.
It’s easy to replace knowledge with information. However, the difference with this is that information is easily accessible. Since the invention of the internet in 1983, information about almost anything has been made available to everyone.
Professors and Teachers are paid to share their knowledge with you to help you become better. But they are not the only people who can get paid to share what they know.
We believe that everyone who has valuable knowledge about a specific topic can sell it online.
Hence, to sell your knowledge online and get paid for it, offer a solution. Your goal as a knowledge entrepreneur is to offer a solution to your audience’s problem and charge them for it.
The need for knowledge is in high demand now because knowledge entrepreneurs make it easily digestible, memorable, and result-oriented. So take advantage of it.
Trends Powering the Knowledge Economy
Being a knowledge entrepreneur can be a part-time or a full-time role. It all depends on you.
Here are two trends powering the knowledge commerce industry;
#1. Digital is the new normal
Google processes 99,000 searches every second, and 8.5 billion searches per day. Learning is no different. The global online learning industry has grown by 900% since its birth. Even now, majority of high school students are interested in online learning.
This means, every day, more and more people will seek better ways to increase their knowledge through the internet.
So if you have valuable knowledge about anything, you can turn it into a digital product and generate income for your efforts.
The best thing about being a part of knowledge commerce is that it’s a win-win situation for you and your students. You get paid for your knowledge, while your students receive value for their money.
Also, you also don’t need a professional qualification to teach. You just need to know how to make the lives of people better. More so, since more and more people are becoming comfortable with the internet, there are really no downsides to turning your knowledge into income.
#2. There’s a growing need for knowledge
People want to learn new things every day. It’s why 4.3 billion people use Google to find answers on the internet. Even more, people want to see stories of people to whom they can relate.
That’s why social media is king. With over 4.74 billion social media users around the world, people can easily connect with someone with relatable stories and learn from their mistakes.
This presents an opportunity for you to share your stories online and build a community of loyal individuals willing to pay for your knowledge. If you package it in an appealing way, you can generate tons of cash from it.
Benefits of Selling Your Knowledge Online
The benefits of selling your knowledge online are endless. However, here are a few that stand out.
- You can build a passive income source in minutes. (People would always seek out knowledge. Take advantage of that growing hunger.)
- You can hit your financial goals faster with nothing more than a smartphone, Selar, and the internet.
- Managing your business is entirely up to you, including your pricing.
- You can easily build an audience.
- You avoid the operational costs of running a physical business.
- It’s flexible. Business hours are entirely up to you and Selar makes receiving payments faster.
What You Need to Sell Your Knowledge Online
While it’s easy to believe that you need the whole world to start selling online, the truth is that you only need a few things.
That’s all. As you grow and make more profit from sales of your product, you can invest in high-end equipment to help you create more products and scale your business.
A smartphone will help you create high-quality ebooks, templates, planners, or checklists that you can sell. The internet will give you access to tools like Google Docs, Sheets, and Canva to enable you to write and design your products.
Selar will then provide you with all the tools you need to succeed in selling your knowledge online. Our state-of-the-art platform allows you to create sales pages, email marketing services, coupon codes for discounts, memberships, and so much more. You can even receive payment in any currency and get it into your local bank account easily.
With all these tools at your fingertips, there’s nothing holding you back from creating a product from your knowledge.
How to Sell Your Knowledge Online
Starting a business online is not easy. But when you have valuable knowledge to give, you’ll naturally find people who are interested.
Here’s how to turn your knowledge into an endless stream of income.
#1. Create digital products
Digital products are any products that you do not need to hold, touch, or feel to use. In other words, they are items that you can easily pay for and download/get immediately.
At Selar, we get excited whenever we hear digital products, because that’s our forte. We believe that creating a digital product is one of the easiest ways to sell your knowledge online.
You can create a digital product from your skill, creativity, and knowledge. Ebooks, online courses, templates, workbooks, and how-to guides are some of the digital products you can create to sell to your audience.
Amongst its many benefits, digital products are important because your products are not limited by the natural forces of time, location, and distance to get to your customer.
For example, when you write an ebook and upload it on Selar, all you need to do is to share your store link with your customers and continuously direct traffic to it. Selar handles every other aspect of your business.
#2. Host podcasts
Podcasts are becoming one of the fastest ways to reach out to people and share your information online. According to the Edison Research Infinite Dial 2022 annual report, over 62% of Americans have listened to a podcast at least once.
Through podcasts, you can share your expertise on a topic and your audience can listen while doing various activities they love.
You can start a podcast with a phone and microphone. Then share it on Spotify to get more people to listen to it. Premium podcasts shared mainly between members still exist, so you can get paid to record your voice sharing your knowledge about a topic.
#3. Host Webinars
Webinars are another way to sell your knowledge online. It is a great way to interact with your audience and generate leads for your business.
You can use Selar to create a landing page for people to register for your webinar, afterward, send them to your sales funnel and use email marketing to turn them into customers.
Some people who register for your webinar may not attend, and it’s totally fine. That’s the nitty-gritty of marketing, as it helps you focus on more qualified leads.
Subsequently, you can host paid webinars in form of masterclasses or training to offer more value to your customers.
#4. Start a blog
While we are all about helping you turn your knowledge into income, we also recommend that you start a blog as a way to share more free content online.
A blog is a section of a site, just like Selar’s blog where you can share topics you are passionate about. It typically includes written and visual elements to help readers understand the context of your topic properly.
There are over 600 million blogs in the world sharing content on various topics. So, always include your unique point of view on every topic to stand out. And when you’ve built a community of readers, you can enjoy the benefits of owning a blog.
The great thing about owning a blog is that it is a communication channel you’re in charge of. So you decide how and when you share your content. As traffic to your blog increases, you can convert at least 1% of that traffic and monetize them.
#5. Provide consultancy and speaking engagements
Consultancy simply means giving expert advice on a particular subject matter. Think of it as an opportunity to showcase your knowledge to people, organizations, or companies by providing solutions to a lingering problem.
You can also go for speaking engagements where you talk to a group of people on a topic and help them make better life decisions.
You can offer consultancy over the phone, or through in-person meetings. For example, brands can consult you for expertise in sales and marketing. Or you can be invited to give a speech at events such as TEDx.
These opportunities are a great way to show your expertise on a topic. And if people receive value from these services, they become interested in becoming a part of your community.
#6. Create memberships
A membership site is a subscription-based site, where members visit to have access to the coach’s content, materials, and community. It doesn’t have an end date as every time a member signs up to the membership site, they have access to the content.
Other digital products such as ebooks have fixed content. Once a user buys the product at a fixed price, they have a clearly defined outline of things in the book. After reading, the user has no access to any other thing except he pays for another ebook.
Membership sites, on the other hand, are flexible. New content is published regularly, in form of books, webinars, blog articles, challenges, etc. to continuously engage the community and justify their payment.
Unlike other forms of content publishing, membership content is only made available when someone signs up and pays the fee.
Now, the interesting thing about monetizing your knowledge is that you don’t stick to one form of digital product. Write an ebook, host a course and create a coaching membership site for your audience. You’re limitless.
#7. Build an email list
Email marketing has proven to be the most direct way to reach your audience. As social media platforms become more constrained with how they choose to show your posts (even to your followers), email marketing becomes the most direct way of communicating with your audience, plus it’s free and it’s easy to use.
If you want to sell your knowledge, then having an email list is one of your most valuable assets.
That’s because not only does email marketing allow you to interact closely with your audience, but it also provides the avenue to sell your products closely.
Here’s how to build your email list to enable you to sell your knowledge
- Share free content online
- Give free products
- Attract new subscribers through your blog.
Then send personalized email campaigns to your list and build a relationship with them.
Next Step: Start Selling Your Knowledge With Selar
You don’t need special skills or tools or professionalism to turn your knowledge into income. You just need Selar.
With Selar, you can host any type of digital product and start selling in minutes. From hosting products to email marketing integration, sales pages, payment simplification, and all the features you need to make a successful sale, we’ve got you covered.
Sign up for free, host your products and enjoy the ease that comes with being a part of the creator economy.
Your knowledge deserves to be shared with the world. Conquer your fear and start getting paid for what you know. There are lots of people earning tons of money from their knowledge. The only difference is that they are smart enough to not doubt themselves.
So begin your journey today.