HOW TO REPURPOSE YOUR WEBINAR
Let’s face it, churning out a large amount of valuable content can be a daunting task for most businesses/creators. Be it video content, blog posts, articles, e.t.c. your end result has to come out amazing and of really great quality. Without these, the purpose for creating such content in the first place might be defeated, which is why you need to repurpose your webinar.
While quality is typically more important than quantity, where’s the harm in achieving both at the same time? A great way to hit these two birds with a stone is by creating high-value content in the form of Webinars, then going ahead to repurpose your webinar.
What is a Webinar?
A webinar is a live event in the form of a video presentation that allows viewers to engage and interact while you share your knowledge with them. This live presentation can be carried out from anywhere and with virtually anyone in the world.
Usually, once a webinar session is over, that marks the end of the experience and an opportunity to convert. So, you might want to have a replay of your webinar for as long as is required. The downside to this however is that people might get tired and bored while watching the same thing over again.
To avoid this happening, the best thing would be to simply repurpose your webinar recording. Let’s take a look at how.
Smart Ways to Repurpose Your Webinar
Convert into full-length videos
A Webinar, upon completion, can be converted into a full-length video and posted to your website. Once this is done, make it accessible to viewers in exchange for their email addresses. This way, you get to make valuable content available while building your email list at the same time.
Another catch to this method is to allow the audience to select whether or not they would like to receive newsletters from you. By asking, you’ll come across as being thoughtful and not just spam their mailbox with unsolicited newsletters.
Cut down webinar shorter clips for social media and marketing messages
Social media platforms like Instagram allow you to post one-minute video clips on your feed. Chopping down your webinar into shorter clips will make for valuable social media video content. Not just that, you can also make use of such clips in your email campaigns for lead generation.
For these short clips, you want to ensure they are as catchy as possible. How much valuable information can you provide in one minute? Keep this question at the back of your mind when selecting what part of the webinar gets converted to a shorter clip.
Convert Webinar Slides Into Infographics
Not everyone is a fan of reading texts or watching flashy videos. To reach out to this set of people, make use of infographics. Since you already have all the necessary slides from your webinar, simply convert them to appealing visuals.
The good thing about infographics is you don’t necessarily need to be a great designer. There are several tools available online to help you create simple infographics.
Create Batches of Blog Posts
Creating webinars frequently will help in filling up your content calendar with valuable blog topics. This is another reason to repurpose your webinar. The interesting part is that a single webinar can help you churn several blog post ideas. Look out for sections of your webinar that generated the most engagement from viewers and milk them out.
All it takes is for you to get creative and come up with blog post topics that will engage your readers.
Create a Valuable Q&A Content
Webinars provide your audience with chat logs for conversations. These chats often contain relevant and thoughtful questions from your audience. Sometimes, you might not even get to address all of these questions due to time constraints.
Providing answers to all of these questions depicts your brand’s authority in your field. What’s more? It’s another way to repurpose your webinar. After the webinar, gather the questions and provide answers to them in a Q&A post. This post can be in the form of a blog post, video series, infographics, newsletter content, e.t.c.
Whatever medium you choose to make use of, the important thing is providing useful answers to each one of these questions.
Hosting a successful webinar is a great accomplishment. However, it doesn’t have to end there. Take it a step further and repurpose your webinar. See every successful webinar as an opening for a successful stream of valuable content. Doing this over time will make you a force to reckon with among competitors.