how-to-make-online-video-courses

How to Make Online Video Courses That Sell

Making online video courses that sell has gone beyond merely promising prospects that you’re worth their investment. You have to prove it to them.

When you teach your topic, you display your expertise in the subject area. In return, people believe that you know what you’re doing. But making a video is not all there is to it, your videos have to sell.

Besides trying to help people be better at what you know, the other reason for creating online video courses is that it’s a good source of revenue. A passive source of income, one that financial experts have encouraged us to have.

So, if you’d like to know how to create video courses, grab your favorite snack and let’s get into the details.

Learn how to sell. Read this guide on How to Sell Online Courses: Everything You Need to Know

How to Make Online Video Courses That Sell

Follow these steps to make online video courses that’ll bring you lots of money.

#1. Choose the Perfect Course Topic

Whatever topic you choose has to revolve around something you love! Emphasis on LOVE. That’s the only way to convert your passion to profit. Otherwise, your audience would soon realize that you’re just teaching for the sake of it, and probably the money. So, get a topic you love and are excited about teaching. That’s the perfect one for your video course.

#2. Ensure Your Topic is in High Demand

No creator wants to spend valuable time creating a video no one is interested in. When choosing a topic, ask yourself – Do people need this? Is this topic in high demand? Once you can answer these questions, it increases your chances of creating online video courses that sell.

While there might be a lot of competition in your course area, make no mistakes thinking your course won’t fly. On the contrary, it’s proof that your subject area is in high demand and is worth the effort.

To find out how popular your topic is, check for these three things:

  • Are people talking about the topic?
  • Are they asking questions about it?
  • Is there a gap in what your competitors are offering?

Preparing to launch? Learn How to Successfully Launch an Online Course

#3. Create Compelling Learning Outcomes

What do I stand to benefit from this video course? This is one question your audience will ask themselves when they come across your video. Creating a learning outcome shows your audience what they stand to gain from your course. Also, it should be compelling enough if you want to drive those sales.

Furthermore, a clear learning outcome attracts the right audience. In other words, it ensures only the appropriate students join your course. Hence, higher satisfaction and positive feedback rate.

#4. Gather Your Course Content

In learning how to make online video courses that sell, you need to shuffle information. What this means is knowing what information to include and the ones to leave out. Having researched this topic, it’s time to take out whatever does not serve the learning outcome.

Secondly, ensure every content aligns with each learning outcome and fills the gap left out by competitors.

#6. Determine the Most Engaging Delivery Method

Now, you need to get your content out there. It’s time to decide the best way to deliver it effectively. Understand that different principles apply where adult learning is concerned. There are various learning preferences and you need to adopt the best option for your target audience. They are essential in the online video course experience.

The goal here is to make your video course as engaging as possible. There should be a balance of visuals, audio, and methodologies.

Get ready to sell on Selar. Read How to Upload Online Video Courses With Selar

#7. Film, Record, and Edit your Online Course

Having put all your content plans together, it’s time to film and record your content. Set up that camera and get behind it. Put on your best face and deliver your content with much-needed confidence.

Don’t forget, the audience can sense your uneasiness. You’ve taken out time to put this together, now is the time to finally deliver.

Once you’re done recording, take out time to edit your videos. There are various video editing apps and software out there to make use of. If you’re not up to the task, then get a professional to do the job.

There you have it! What better time to begin creating those online video courses than now?