Being a creator doesn’t begin and end with sharing content online. You can take it a step further by adding webinars into your strategy, as an opportunity to properly educate your audience. This creates an opportunity to significantly amplify your brand’s reach and position you as an expert in your industry. 

Creators like Salem King, Blessing Abeng, Hauwa Lawal, etc. aren’t just focused on creating content online. If you follow their content closely, you’ll discover that they also have other speaking engagements, webinars, IG lives, and Twitter spaces where they share their knowledge about content creation and their respective industries. 

In this article, we’ll share a few tips to help you integrate webinars into your content schedule, making your brand not just seen but heard and felt. 

Why Webinars Are Important in Content Marketing in 2024

A webinar is a good way to communicate directly with your audience, engage with them, and increase your credibility as an expert in your field. 

Simply said, webinars are an excellent way for companies to communicate directly with their target audience, engage with them, and share their expertise.

For a long time, webinars were underrated. Data indicated that video material was more effective as a marketing tool. So webinars were frequently neglected. However, in recent years, webinars have been repeatedly demonstrated to be an effective tool to generate leads, enhance conversion rates, and create brand competence.

How to Include Webinars In Your Content Strategy in 2024

Webinars are more than just information sharing; they are also about developing relationships, establishing authority, and providing value in an engaging and instructive style. 

Here’s how to integrate it into your overall strategy.

1. Identify your goals

Before you host a webinar, figure out the “why” behind it. Webinars are diverse and can help you achieve a variety of business goals, including:

• Generating more leads
• Educating your audience
• Improving brand credibility
• Nurturing leads
• Promoting products.

Identify your objectives first, then you can know which topics you should focus on in your webinar. 

LEARN: Organizing a Webinar For The First Time? Here’s Everything You Should Know

2. Use the right speakers

One of the ways to ensure you have high-quality content for your webinar is to invite guest speakers. That is, working with industry leaders like you to talk about a topic and solve a common pain point for your audience. 

Working with the right speakers can ensure you have high-quality content that can be reused for future marketing purposes. 

3. Repurpose webinar content

Webinars can also be a channel for creating top-notch content for your social platforms. Not everyone can attend your webinar, and that’s fine. But by repurposing your content you can reach new people, build trust, and get them to register for your next webinar. 

Here are some ways to do so;

• Transcribe the webinar for an article. This allows for a more in-depth exploration of the exact issues you discussed. Don’t forget to optimize them for SEO to get organic traffic. 

• Divide your webinar into short video clips or produce a summary video and share it on social media to engage your audience. 

• Compile webinar information into downloadable ebooks. It helps you generate more leads.

• Turn webinar content into social media content, e.g.; carousels. You can turn some information shared by your guest speakers into carousel content with a CTA that tells people to either sign up on your waitlist for the next webinar or subscribe to your email list. 

• Turn webinar recordings into a course. You can edit and organize your recording into a course, upload it on Selar, and sell it. Thereby creating passive income for yourself. 

LEARN: How to Repurpose Your Webinar For More Content

4. Allow interactions

When organizing your webinar, set aside time to engage and communicate with your audience. Make people feel as if they’re attending a live event rather than watching a pre-recorded video.

Here are five simple ways to make your webinar more interactive:

• Have a Q&A segment.
• Tell guests to do anything (go to a page, download a resource, use an app, etc.).
• Ask icebreaker questions.
• Use interactive webinar features, such as polls and quizzes.

This way, you get to hear direct opinions from your attendees and discover more opportunities to help them solve their problems. 

5. Develop your webinar content

When creating your webinar content, keep in mind that it’s not just a one-time thing. You can record it and sell it as an online course, turn it into an ebook, social media content, or mini videos. All these are various formats for your webinar, so you must create it with the end in mind. 

Collaborate with your guest speakers if you have any to make a list of important talking points to help make the webinar more genuine and authentic. Let them openly convey their ideas, this way you have more experiential knowledge than theoretical knowledge, which makes your webinar even more valuable. 

In addition to your webinar content, prepare any supplementary materials you may require. This covers infographics, data visualizations, or PowerPoint presentations. The goal is to ensure you have everything you need to deliver a successful webinar, which can later become a content bank for you. 

LEARN: 7 Secrets to Hosting a Successful Webinar

6. Promote your webinar  

Promotion is important, especially when it comes to boosting registrations. The more people learn about your webinar, the more likely they are to attend. 

Here are some methods to properly promote your webinar;

• Social media promotion

Create compelling content about your webinar regularly and share it across your prominent channels. Rather than spreading yourself out over several channels, focus on one or two key channels that are most appealing to your target audience. This concentrated strategy ensures that your promotional efforts are simple and effective. 

• Email marketing

Send out tailored email invitations and reminders for your webinar, highlighting the benefits they stand to gain. Reach out to folks who attended your previous events, since they are likely to be interested again, and send numerous reminders as the deadline approaches. Using your email list is a strategic strategy to interact with people who are already familiar with your brand. 

• Optimizing landing pages 

To make your landing page more effective, address your target audience’s pain concerns and demonstrate how your webinar may help. Create the impression that customers will miss out if they do not register promptly, and include testimonials or endorsements to increase authenticity. A well-optimized webinar landing page attracts visitors and converts them into webinar registrants. 

• Paid advertising

Determine the target audience for your webinar and design customized marketing campaigns based on your audience and budget. A/B testing can be used to refine ad images and copy to guarantee that you target the most relevant audience with appealing calls to action.

LEARN: 7 Creative Strategies to Promote Your Webinar on Social Media

7. Be consistent

Integrating webinars into your content plan means having set times for webinars, one that your audience can look forward to. You can decide to begin with once monthly or in two months and take it up from there. Take note of your audience’s behavior and see what you can do better ahead of the next one. 

When you’ve set a schedule, promote it shamelessly through content. Let everyone know that the content you’re sharing is to drive registrations for your webinar, which is where you’d share more in-depth information about topics you’re frequently asked about. 

Doing this consistently gives your audience an idea of what to expect at certain times of the month. So you don’t even need to say it, they know and are eagerly waiting for the next webinar. 

Conclusion

Integrating webinars into your content marketing allows you to create a content channel that will be useful to your brand for a long time.

Since webinars allow you to showcase your expertise, gather real-time feedback, and add a personal touch that texts and images can’t match, it’s best to have it at least once a month to aid your content marketing efforts.

This way you can create memorable experiences that educate, inspire, and convert your audience.

After your webinar, you can upload the recorded version on Selar, and sell it as an online course or membership community content.

One form of content = Multiple streams of income.