With over 2.9 billion monthly active users, Facebook is an incredibly powerful platform for businesses looking to reach a wider audience.

However, with so much competition out there, it can be tough to stand out and attract the right customers to your products.

Not only that, Facebook ads can get a bit tricky. So you need to have basic knowledge of how to find your way around the ads manager and what materials to use.

In this article, we’ll show you some simple yet effective strategies for driving traffic to your products through Facebook ads.

Whether you’re new to Facebook advertising or a seasoned pro, you’re sure to find some valuable insights that will help take your campaigns to the next level. So, let’s dive in!

Types of Facebook Ads to Create

For some people, running Facebook ads is a strategy to boost sales of digital products, while for others, running Facebook ads is a nightmare.

Whichever category you belong to depends on your knowledge of the types of ads you create and their purpose.

So, before we talk about how to leverage Facebook ads to drive traffic to your store, here are various types of Facebook ads you create.

1. Awareness ads

These types of ads are run to primarily introduce new people to a business or brand. They are usually created to boost the reach and awareness of the brand.

2. Consideration ads

These ads are run to engage potential customers already considering the kind of product or service your business offers. They are typically created for; traffic, engagement, app installs, video views, lead generation, and messages.

3. Conversion ads

Conversion ads help to drive sales by advertising to an audience ready to buy. So they are primarily created for store traffic and catalog series.

How to Drive Traffic to Your Online Store Through Facebook Ads

Running Facebook ads is an easy way to drive traffic to your online store. However, some creators still struggle with conversion through their ads. Here are five strategies to leverage Facebook ads and boost sales.

1. Target the right people

One of the key benefits of using Facebook Ads is its targeting abilities, which enables you to show your ads to your most relevant users.

The first step is to identify your target customer. Who are the people most likely to be interested in your products? What are their characteristics, interests, and behaviors? By answering these questions, you can create a detailed profile of your ideal customer.

Once you have identified your target audience, you can use Facebook’s targeting options to reach them. Facebook offers a wide range of targeting options, including demographic targeting (such as age, gender, and location), interest targeting (such as hobbies and interests), behavior targeting (such as purchase behavior and device usage), and lookalike targeting (which allows you to target people who are similar to your existing customers).

You should know that not everyone on Facebook is your ideal audience. Hence, the need for you to identify the people most interested in your product, and target your ads towards them.

Think of it as, focusing on the people who will give you their attention.

2. Use the right ad materials

More important than running ads is your ad material. What will you continually push in the face of your audience till they have no other choice than to buy from you?

The average human attention is 8.25 seconds. The materials you use for your ads should grab the attention of your audience and make them want to know more. Your ad materials can make all the difference in whether or not users click through and ultimately make a purchase.

It’s essential to create eye-catching, high-quality images or videos that showcase your products in the best possible light.

Utilize vibrant colors and professional photography to create a visually compelling ad. Aesthetically pleasing visuals will increase the likelihood that users will stop scrolling and engage with your ad.

In addition to visual appeal, your ad copy is equally important. Your ad copy should be concise, clear, and convincing. Highlight the key benefits and features of your product, and include a clear call to action. This way you include your chances of boosting product sales.

3. Optimize your landing page

Ensure your landing page is well-optimized for conversions. This means that the page should load quickly, be easy to navigate, and clearly display the products being sold.

Your landing page can make all the difference in whether or not customers make a purchase.

Start by maintaining consistency with your branding. Your landing page should match the look and feel of your ad and contain similar messaging. Consistency is essential in building trust with your audience and ensuring that users understand what they’re getting when they click through to your website.

Next, your landing page should have clear and concise messaging that immediately communicates the value of your product to users. Use headlines and subheadings to highlight the benefits and features of your product, and make sure that your call-to-action is clear and prominent.

Next, the majority of Facebook users access the platform on their mobile devices, so ensure that your landing page is optimized for mobile and that your text and images are easy to read on a small screen.

Use high-quality images and videos to showcase your product and make sure that they’re optimized for fast loading times. Include trust indicators, such as customer reviews and testimonials to build trust with your audience.

Ultimately, ensure your checkout process is straightforward and easy to use. Remove any unnecessary steps that may cause users to abandon their purchase. This is why over 80k creators use Selar to create well-optimized landing pages with an easy checkout process.

The best part? If customers abandon their purchase, Selar sends you an automatic email with their details to help you close them.

We’re not leaving money on the table this year!

4. Include clear call to actions

Probably the most important, always include a clear call-to-action in your ads that encourages people to visit your online store.

It could be anything from “Shop Now” to “Subscribe,” “Download,” “Learn More,” or “Contact Us.” When used in Facebook ads, a CTA can be incredibly effective in driving traffic to your online store.

Here’s why;

• A call to action can encourage people to engage with your ad. It can create a sense of urgency, giving potential customers a reason to click on your ad and explore your online store.

• When someone comes across your Facebook ad, they may not immediately understand what it is you’re offering. A clear CTA can make all the difference in providing clarity and guiding potential customers to the next step.

• A call to action can help increase conversions by providing a clear direction to potential customers. Once they land on your online store, they may be unsure of what to do next. A CTA can guide them to the next step, whether it’s making a purchase, subscribing to your email list, or contacting you for more information.

• Facebook ads are designed to be highly targeted, but including a CTA can further increase ad performance. It provides a way to measure success by tracking the number of clicks or conversions your ad generates.
• Lastly, including a CTA in your ad encourages social sharing. This helps to spread the word about your online store.

Overall, including a CTA in your ad can make all the difference.

5. Retarget your ads

Retargeting is a powerful way to leverage Facebook Ads to drive traffic to your online store. Essentially, retargeting allows you to show ads to people who have already visited your website or engaged with your content.

This can include people who have visited your website, added products to their cart, or engaged with your social media content. This makes your advertising more targeted and relevant, increasing the chances of converting potential customers into buyers.

So, if you’re in a situation where you’ve run a Facebook ad and you think it didn’t convert, try retargeting your audience. Most times, people need a little push to be convinced to buy.

By targeting people who have already expressed an interest in your brand, you can increase the chances of converting them into customers.

How to Run an Effective Ad on Facebook

Now, you know what strategies to use to drive traffic to your online store, here’s how to run effective Facebook ads.

1. Plan your ad

Define everything the ad stands for. From your offer to your ad materials and your target audience. Know what you want to promote and carefully promote it.

2. Clearly define your offer

Ensure your messaging is clear and that you can properly communicate why people should click on your ad. Your offer can be a free access, a low-priced product, a survey, an info session, etc. An ideal solution is to create a lead magnet that easily attracts potential customers to your offer.

3. Know your target audience

Clearly write out your target audience using identifiers such as location, age, interests, and behavior. For example, a 35-year-old who is interested in Forbes and is an admin of a Facebook page is very likely to be interested in entrepreneurship-related products and services. Think in this light.

4. Draft your copy

Create the words your audience will read. From your headline to your description, your copy can either make or mar your advertising campaign. So do it properly.

SEE: 10 Best Copywriting Tips to Improve Your Ads Performance

5. Design your materials

Much like your copy, your materials also determine whether or not your ad campaign will be successful. Invest time and effort into it.

6. Set up your landing page

Optimize your landing page for user interaction and conversion. You can leverage Selar’s landing page feature to create well-optimized landing pages that boost your conversion rate. It’s as easy as it sounds.

What Next?

More than 160 million businesses use Facebook to interact with their customers. And the number of businesses keeps growing daily due to Facebook’s high returns.

By following the tips outlined in the blog article, you can increase the visibility of your online store and attract potential customers.

It’s important to remember that driving traffic to your online store is just the first step; offering quality products, being authentic, and being consistent will ultimately determine the success of your online business.

But first, begin by selling your digital products on Selar, then leverage Selar’s page builder feature to create sales pages designed to boost sales of your products.

You snooze, you lose.