10 Best Copywriting Tips to Improve Your Ads Performance
Ad campaigns can be tricky, but these tips will help you take them to a new level!
Advertising plays a critical role in the success of any kind of business which is why online store owners spend so much time writing the best ads for their campaigns.
And yet, these campaigns can often be unsuccessful.
Why does this happen?
Sometimes the issue is in the way the campaigns are set up. Other times the problem lies in the copy used to run the ads. Either way, for your ad to convert, every part of it needs to be on point.
In this article, we’ll talk about the best copywriting tips to improve your ads performance.
1. Know your target audience
One of the rules of marketing is to know who your target audience is. Without prior knowledge of your target audience, you can’t create effective ads that convert potential customers to actual customers.
You can’t appeal to everyone, so it’s best to segment your target audience and create profiles for each segment. This way, you can target each kind of user separately and address what matters most to them, including their needs, priorities, likes, dislikes, pain points, and so on.
In addition to that, every ad you create needs to focus on a single topic or statement. Knowing your primary audience would enable you to create tailored messages for specific purposes.
2. Use the right language
The words you use in your copy matters a lot. It’s not just the visuals that catch the attention of potential customers, but the text in the ad.
One way to ensure you stick in the minds of your audience is to speak in the language of your audience. Use words that resonate with your audience, and watch them be interested in your brand.
For example, if your primary audience is GenZ, then you know you have to include some slang where possible, and sound fun, active, and full of energy.
Always make sure that you speak the “customer language”. In other words, write like you are talking to your customers in the same way they would talk. Go for a casual tone, but don’t try to be too friendly because that could end up backfiring on you.
Finally, include power words in your texts. Using power words will help you maximize the effect of your copy and increase the effectiveness of your ads. Include numbers or statistics that could back up your claims and arguments. Moreover, numbers can be quite eye-catching.
3. Address your audience’s pain points
Pain points play an important role in persuading a potential customer to make a purchase. Every person has their own concerns, problems, and worries, so knowing these and using them to your advantage will help you make your ads more impactful.
For instance, if your target audience is concerned with the longevity of a specific product, then you can focus on that aspect of your product and highlight it in your ad while also being straightforward about addressing the customers’ worries.
By addressing customer pain points, you can also show that you truly care about your customers’ opinions and leverage these pain points to advertise your product.
4. Appeal to emotions
In addition to addressing pain points, it is also a good idea to appeal to emotions. This means creating tailored ads that touch the emotions of your audience.
Emotions work best in stimulating action from your audience. Not only that, but it also helps you connect with them more to build brand loyalty.
You can appeal to emotions in a variety of ways. For instance, you can tell a story of how your product helps families stick together like in Apple’s “The Surprise” ad, or how your brand engages in philanthropy to extend its love to society.
5. Stick to your branding
Branding is critical for setting yourself apart from your competitors. But while it is an essential aspect of your business, it’s also important for your ad campaigns.
If customers will react to your ad and carry out the desired action, your branding needs to be consistent.
Stick to your brand guidelines, and be consistent with your font, color, and typography. Let your copy reflect your brand’s tone and voice, as well as every other thing your brand stands for.
6. Keep it short
One unfortunate aspect of advertising is that you don’t have much space, so you must pass your message in the clearest way possible.
The goal is to catch the attention of your target audience and sell your product or service using powerful but short text and images.
Remember that the shorter your copy is, the better. Your potential customers don’t have a lot of time to spend on reading your ads, so you need to get to the point as quickly as possible.
7. Write for mobile
Mobile usage has been on the rise for the past few years and continues to grow. Of course, this means that all businesses now make sure that their websites are mobile-friendly so that anyone can access and browse them from any kind of device.
However, what you miss is that your ad campaigns should always consider mobile users.
Ensure your ads look good both on desktop and mobile views. Use a good combination of text and visuals for the best results.
8. Focus on benefits
An effective way to improve the performance of your ad campaigns is to focus on the benefits of your products in relation to your audience’s pain points.
Typically, customers only care about how the product or service they use helps their lives be better. Likewise, you can take advantage of this situation to share how the features of your product translate to benefits.
Additionally, you may have the exact same features as other competitors in the market, but what sets your product or service apart? Figure it out and focus on it.
Similarly, respond to common objections before they happen. For example, if your price is higher than others in the market, prove that your product or service is worth the price. This way you have a long list of benefits to sell your audience on.
9. Integrate with visuals
A good ad is one that combines text and visuals in a smart and effective way. While your text is written to convince the reader, the visual reinforces that conviction.
You can’t think about the two separately – you need to consider them together. In the final version of your ad, they need to complete each other and maximize the overall impact of the ad.
Of course, some ads might favor text over visuals while others may favor visuals over text. But in both cases, the ad itself needs to have a powerful blend of text and visuals for maximum impact.
10. Test and improve
Lastly, test your ads before using them in your campaigns. Create different versions of your ads and test them to see which performs better.
Through testing, you will know which methods work best for your campaign and places where you need to optimize for better performance.
The Best Copywriting Tips
Anyone can start creating better ads and launching successful ad campaigns. To start selling more products or services through your e-commerce store, implement these tips before launching your ad campaigns for the best results.
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Lillie Jenkins is a creative copywriter and content writer. She has worked as a copywriter since graduating school, so her writing skills are well-honed. She works as a copywriter at the popular writing center BestWritersOnline and as a proofreader at the custom writing company TrustMyPaper. She writes publications in such fields as marketing, business, education, and personal life. More than writing Lillie loves to travel and read professional literature.