How to Become an Online Fitness Coach

Are you a fitness enthusiast looking to turn your hobby into a profession? With the increasing demand for virtual fitness services, now is the perfect time to become an online fitness coach.

Not only does it give you the flexibility to work from anywhere, but it also allows you to reach a wider audience and positively impact people.

But how do you begin?

In this article, we’ll share a step-by-step guide to help you begin your journey as an online fitness coach and how to thrive in your business.

What is the Job of an Online Fitness Coach?

As an online fitness coach, your job is to provide direction, inspiration, fitness, and nutrition instructions through digital platforms to help your clients reach their health and fitness goals.

In most cases, you will assist people in setting and achieving specific fitness objectives, such as weight loss, muscle building, increased flexibility, or general health improvement.

You will interact with clients through email, video calls, online forms, and chat conversations and create a tailored plan for their specific goals.

You will also provide clear and precise directions, as well as video demonstrations of specific exercises by yourself or another certified expert. 

Your additional responsibilities include checking in with customers regularly to monitor their progress and adjusting their training plan as warranted.

Depending on the environment in which you operate, your roles might change. You may work on your own as a personal trainer, providing in-person or virtual one-on-one coaching sessions. Or you may work as group fitness instructors, fitness assessors, or wellness coordinators in gyms, fitness centers, or wellness centers.

Requirements to Become an Online Fitness Coach

To be a good online fitness coach, you must possess specific requirements. They include;

1. Basic knowledge about fitness

To work as an online fitness coach, you must have basic knowledge about fitness, health, and nutrition. This knowledge will enable you to develop customized workout plans for your client’s specific demands.

2. Excellent communication skills

As an online fitness coach, you will work with people from all around the world. Hence, you should be able to explain difficult fitness ideas in simple words while also motivating and inspiring them to reach their fitness goals.

3. Knowledge of fitness technology

As an online fitness coach, you must be knowledgeable about the most recent fitness technology. This includes fitness applications, wearable fitness trackers, and other tools that will assist your clients in tracking their progress and meeting their fitness goals.

Do you need any certification to be an online fitness coach?

No, you do not. Your job as an online fitness coach isn’t law-abiding so you don’t need approval from any government-regulated body. In essence, you don’t need any certification or qualification to become an online fitness coach.

However, you must have basic fitness knowledge and an educational background to allow easy communication with your clients.

Additionally, you’re only a coach when you have clients who you work for. Hence, a large part of your job revolves around promoting your business and showing people the results you’ve helped others create.

What are the Benefits Of Becoming an Online Fitness Coach?

There are several advantages to being a fitness coach. Some of them include;

1. Making a positive impact

As a fitness coach, you can make a significant difference in your customers’ lives by assisting them in reaching their fitness objectives, strengthening their general well-being, and improving their health. Witnessing the growth and smiles on your clients’ faces can be immensely satisfying and gratifying.

2. Flexible schedule

Every online fitness coach has a flexible schedule. You get to work when it fits into your schedule and personal obligations. 

3. Personal satisfaction 

Seeing people succeed and assisting them on their fitness journeys can bring a profound sense of personal fulfillment. Knowing that you helped someone become stronger, better, and happier can be incredibly satisfying.

4. Continuous learning

Fitness is a dynamic, ever-evolving subject that offers many chances for continuing education and career advancement. You will continuously improve your abilities and knowledge as a fitness coach by staying current with the newest research, trends, and practices.

5. Building relationships

You may develop strong relationships with your customers through fitness coaching. Building trusting relationships with your clients can improve their experience and promote a feeling of community and support.

6. Financial rewards

Being a fitness coach is financially rewarding. This is dependent on your qualifications, experience, and background. You can potentially make a competitive living with one-on-one coaching, group sessions, online programs, and other revenue streams.

How to Become an Online Fitness Coach  

While there is no one-size-fits-all approach to being an online fitness coach, this checklist will give you a fair sense of how to get started.

1. Develop your fitness skills

To become an online fitness coach, you must first have fitness experience. And no, this isn’t a one-time in-the-gym fitness experience. You should have at least two years of fitness experience to coach others.

Obtain the necessary experience and training you need to be a fitness coach. While you don’t need a certification or license, you can learn more about fitness, body composition, and nutrition.

Additionally, working with clients with different body types and goals will help you practice more and improve your skills. This way you can give better recommendations for desired results.

2. Define your niche

Before you begin advertising your services as a fitness coach, establish your niche and target market.

On TikTok, you’ll find coaches who focus on various training areas. Some specialize in glute growth for females, while others specialize in strength training and more. You too can focus on yoga, bodybuilding, strength training, mobility, weight loss, or any other fitness area.

One common mistake among fitness coaches is trying to be a jack of all trades, thereby lacking full expertise. 

Instead of doing that, take time to evaluate your strengths and weaknesses, and leverage them. Use it to define your niche and you’ll see maximum results. 

3. Develop your online presence

The next step is to develop your online presence. This is where having a website and a professional profile on social media platforms comes in.

You must be intentional. Ensure your principles, experience, and personality are all reflected in your brand identity, and apply a high level of professionalism when creating your social media profiles. 

Leverage the power of visual media by sharing training videos, progress photographs, and healthy meal ideas. Use a variety of material formats—such as podcasts, infographics, videos, and articles to accommodate various learning styles. 

Respond to comments and messages, share fresh perspectives, and foster a sense of community among your followers.

Other things you can do include;

  • Sharing Instagram reels about various exercises and the right form to achieve maximum results.
  • Showcase before and after images of your clients to facilitate your brand’s credibility.
  • Get involved in online conversations about various fitness topics to position yourself as a fitness thought leader.
  • Use your Instagram stories to show your day-to-day activities like meal prep for a customized workout program, etc.

Creating a strong online presence allows you to build a reputation, expand your reach, and attract new clients looking for your services as an online fitness coach.

LEARN: 7 Tips on Growing Your Online Business With Social Media

4. Structure your fitness program

Before you take up any clients, structure your fitness program in a way that is seamless for both you and your clients.

Ideally, your coaching program should comprise of three sections:

  • Assessment questions: This is a set of questions you use to determine your clients’ current numbers and how you can best help them achieve their goals.
  • Workout plans: A set of workout routines customized for your client’s goals
  • Diet plans: A nutrition timetable to correlate with the workout routine you’ve shared.
  • Goal template: Here, you want to work with your clients to set short-term and long-term goals in a SMART way.

If you will offer group coaching programs, it’s important to structure the sessions properly too. Itemize all the things your members will gain by being in your group and let them begin to visualize their transformation.

Alternatively, you can create a membership site where you share the same content with your clients at a recurring fee. Either way, it’s entirely up to you.

And when you’ve properly structured your program, use an effective tool for maximum deliverability. A tool like Selar is ideal for creating and managing coaching programs, so clients who pay are immediately directed to your group.

5. Set your pricing

The next most important thing after your program is your pricing. How much will you charge for your services as an online fitness coach?

Keep in mind that having a low price can send the wrong message that you’re just trying to make money without any credibility. While a high price can likely send clients away.

So what do you do?

Begin by figuring out if there’s a cheaper and better alternative to your products and services elsewhere. That is, can your clients get your products elsewhere for little or no amount? Then figure out how much your competitors charge for similar products.

However, this is tricky, as you’re just starting and do not have the same credibility as your competitors. So you want to find a balance between competitor prices and your price.

Lastly, consider the value contained in your products. If you were to quantify it or put a price to it, how much would it be?

Your primary aim is to figure out a base price and continuously iterate depending on customer or market feedback.

LEARN: How to Price Your Online Course to Make More Sales

6. Market your services

Defining your niche and programs, and creating an online presence isn’t all there’s to start a fitness coaching business. Even purchasing the most sophisticated and expensive tools doesn’t cut it.

You need to go out there and market your business. A bulk of your work as a fitness coach aside from helping people achieve their goals is marketing your brand.

A strong marketing strategy will assist you in reaching your desired audience and establishing a well-known internet presence. 

You can begin with your family and friends, then gradually move to social media. With the results you’ve gotten working with friends and family, you can now aggressively market your products on social media.

Other strategies to implement include offering free resources or lead magnets like ebooks or fitness webinars. You may also start various challenges online, e.g. 5 days Ab Exercise Challenge, 100 daily jumping jacks, etc, as they help to promote your services as an online fitness coach.

LEARN: 5 Tips For Creators New to Social Media Marketing (from successful creators)

7. Request feedback

Encourage your clients to provide open and honest feedback on their coaching experiences, progress, and satisfaction. This helps you determine what works best for you and where you can improve.

Here’s how to collect feedback;

  • Allow users to leave comments on your social media posts and respond to inquiries quickly.
  • Request feedback directly. Contact your clients in person and ask them what they think is excellent or negative about the fitness program you provide.

Positive feedback and success stories from your clients show your audience that they have profited from your course and that they, too, should give it a shot.

8. Continuously evaluate and improve

To improve your coaching techniques and adjust to changing client needs, you must ask for and receive feedback from customers as well as keep up with industry developments. 

Adopting a growth mentality makes it possible for you to advance and reinvent your coaching business constantly, which guarantees long-term success.

How Online Fitness Coaches Make Money 

Beyond the traditional manner of charging for individual classes, which is still a fantastic choice, online fitness trainers have a variety of other ways to create cash! 

1. Selling workout plans

You can create customized workout plans for your clients based on their specific goals, such as decreasing weight or increasing muscle. You can also create various plans for various body goals and diet plans to complement the exercises and charge various amounts for each plan.

One way to ensure you continually make sales is by making your workout plans and other digital products accessible. There are lots of e-commerce platforms that handle this for you but we recommend Selar, especially for African creators.

With Selar, you can sell your products to anyone, anywhere, receive payments in any currency, build sales pages, protect your products from IP theft and so much more. Plus it’s FREE to start.

Create an account and check it out for yourself. It’s easy.

2. Online classes

Conduct live classes or webinars across many platforms to teach people about various fitness tips that can help them. People will attend these live classes and pay a fee to participate. In these classes, you can also assist others with their workouts, much like in a real gym.

3. Personal training sessions

Probably the most popular method of all, personal training is another option for a fitness coach to earn money online. Many people value personalized attention and counsel and you can leverage this to assist them in getting started with exercising. 

In these sessions, you can give precise advice and encourage clients to stick to a strict diet to achieve their goals. As a personal coach, you can charge higher because these sessions are tailored specifically to the individual’s needs.

FAQs On How to Become an Online Fitness Coach

Do I need to have prior experience in fitness coaching to become an online fitness coach?

While prior experience is beneficial, it is not always necessary. Many programs provide the necessary training to become a successful online fitness coach.

What are the benefits of becoming an online fitness coach over traditional coaching?

Online coaching allows for flexibility in scheduling, reaching a wider audience, and potentially earning higher compared to traditional coaching methods.

Can you specialize in certain areas as an online fitness coach?

Yes, you can. You can choose to specialize in various areas such as fat loss, strength training, yoga, nutrition, or other niches.

How can I market myself effectively as an online fitness coach?

Use social media platforms, create a website if needed, offer free resources like webinars, and ebooks, and engage your target audience through consistent content creation.

What equipment do I need to start my online coaching business?

Basic equipment such as a computer/laptop, internet connection, camera for video calls/recording workouts, and workout gear for demonstrations may be needed.


It takes commitment, expertise, and love to assist people in reaching their wellness and health objectives to become an online fitness coach.

Use the tips listed in this article to begin your journey to becoming an online fitness coach. Remember to always keep learning about the newest methods in the industry and strive to offer top-quality service to your customers.

When you create your ebook or any form of digital product, sell it on Selar, so it’s easily accessible to anyone, anywhere in the world. It’s FREE.