TIPS TO INCREASE SALES WITH AFFILIATE MARKETING
To drive sales and increase brand awareness, businesses explore various avenues of marketing and advertising. Which Affiliate marketing is an integral part of. It involves online and word of mouth activities. Affiliate marketing is a type of online marketing and advertising model. Here an online merchant rewards a third party marketer, publisher or advertiser, through a paid commission. The affiliate generates traffic, leads and possible sales conversion for the company’s product or service.
Wondering how affiliate marketing works? Here is a practical example; When a merchant on an e-commerce platform rolls out their affiliate program, they reach out to Affiliates. These Affiliates are content creators who own blogs, influencers with a huge following on their social platforms or anyone who has a platform to market, and willing to signup for affiliate programs. A promotional code or online sales banner, which can be used on the affiliate platforms to promote and advertise the company’s product or service, is given to the affiliate after terms of agreement has been met. Any interested buyer who uses the code to make a purchase, via the affiliate platform, the affiliate gets a commission. The affiliate is the third party publisher.
How does the company or merchant online make money? They get leads and customers via the affiliate marketing referral. Thereby saving the huge money budgeted on advertising through conventional means. The merchants also gets more traffic to their websites. As a result, it increases brand awareness and aids collating of data for future marketing purpose.
As a merchant, to increase sales via affiliate marketing, it is necessary to take these steps into consideration ;
- Optimize your product page for conversion ; As a merchant this can be a website, market place or 3rd party e-commerce store, such as SELAR, AMAZON, JUMIA, where your business online presence is hosted. It serves as a platform where you can attract potential affiliates to sign up through codes, apply for the affiliate program and advertise on their platforms. This in turn drives traffic to the merchant site.
Conversion is the final stage of the marketing funnel. The lead or potential customer, makes an important buying decision in the conversion stage. It is therefore important to embed links of your affiliate program to your sales page. These pages should contain content convincing to make one click the call to action button. Such as sign up, claim your coupon and become an affiliate. Always sell the value of your product / service and the commission value to attract affiliate marketers and potential buyers.
- Attract sales with coupons, deals and promotions ; This is a great way of attracting people to your website or online store. By offering them a percentage off a certain amount of purchase made from your store or offering them other incentives. Doing this makes the work of the affiliate marketer easier to direct potential leads to your sales page.
- Employ the services of an Affiliate Manager; These people can serve as an intermediary between the Merchant and the Affiliates. If your business spans across various parts of the world, there is a need to hire an affiliate manager. The Affiliate manager monitors progress, addresses the concerns of the affiliate marketers, research affiliates, reach out to them and brings the organization up to speed as regards activities from the affiliates. This way, the affiliate feels more connected to the brand
- Leverage the power of niche influencers and Affiliate networks: Affiliate networks allows online merchants and websites offering affiliate programs, to reach a larger audience by promoting their affiliate programs to publishers participating in affiliate marketing programs. Niche influencers are individuals with a large following on their social platforms, who have carved out their own specialty and area of interest online. Niche influencers bring about brand partnerships and endorsements that makes their followers trust their opinion about a product or service, and they not only sell, they foster relationships between themselves and the brand, the leads who are their followers and the brands. They also have a grounded knowledge about their craft. Niche influencers are effective in creating brand awareness that drives sales.
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