If you’ve decided to host a webinar with top industry leaders, you naturally want to shout about and ensure as many people as possible sign up and attend. After all, your webinar could be packed with life-changing information, expert advice, or game-changing strategies. 

But how do you get that audience in the first place? How do you promote a webinar when your audience is also being targeted by other creators and brands? The answer lies in creatively leveraging social media. 

Social media is more than just a platform for banter, memes, and chat. It’s a powerful opportunity to connect with a vast audience interested in the content you’re offering. But, standing out on social media requires creativity, innovation, strategy, and most importantly, speaking to the right people. 

In this article, we’ll explore several creative strategies to promote your webinar on social media and boost your registrations. 

Let’s get started!

How to Promote Your Webinar on Social Media: 7 Creative Strategies

Social media is a fun and effective venue for promoting your webinars. Nowadays, doing so is almost mandatory. With 3.5 billion social media users globally and social media marketing benefiting 73% of marketers, this channel should not be disregarded. 

While organizing your webinar setup, you should do some social media promotion.  

Here are some efficient promotion methods.

1. Use a teaser video

Your target audience is more likely to engage with video content and other visual imagery. Hence, it’s better to post short clips on social media, preferably from the speakers of the webinar, telling people why they should register for your webinar and what they stand to gain. 

This will pique their interest and entice them to learn more about the value you provide through your webinars. 

The good thing about videos is that it doesn’t have to live and die on one platform. If you’ve shared your video on social media, take it to YouTube or YouTube shorts. Include the link in your emails, blog posts, and any other written channel you may have. 

More importantly, ensure your webinar registration link is very visible and memorable. We suggest you use bit.ly links for it, this way your audience can memorize it, and you can measure the impact of your promotional efforts. 

2. Use a clear CTA

In marketing, you must be clear on what you want your audience to do. Do you want your audience to download something, sign up for your webinar, or just share the video with their community? Be clear on what you want. 

For promoting a webinar, you know that any content you share should have a CTA that leads them to your registration page to sign up. 

This way they can see everything they stand to gain from one point and are more convinced to register. If they end up on your general website page or homepage, they are likely to drop off from the funnel. 

3. Have an appealing and easy-to-navigate landing page

People naturally dislike going through a long and confusing process to acquire what they want, 

and the same is true when it comes to signing up for a webinar. 

Make it easy for participants to sign in by creating a basic landing page that does not require much information from your target audience. Ideally, keep the required information to three; that is name, email address, and phone number. 

For the landing page, include these informations to convince your audience to sign up.

• Guest speakers and their bio. 
• The webinar themes and sub-topics for each speaker. 
• What your participants will gain from the webinars
• Date, time, and venue of the webinar 

Also make it easily shareable, as people may want to invite their friends to register if they see it as very beneficial. Include a thank you page, which can also serve as an extra opportunity to convert users who sign up for your webinar. All of these, when put together, help to convert more people. 

4. Leverage influencers where necessary

Most of the time, you don’t need an influencer to promote your webinar. But in rare cases, work with influencers whose niche and value align with yours. This way, as you leverage their trust, credibility, and audience, your message is received within their community, thereby converting more people for you. 

Additionally, the authenticity of an influencer is important for your webinar. Since most people have favorite influencers, you want to work with those whose genuine recommendations can significantly improve your registrations. 

Ultimately, using influencers is not just about increasing numbers; it’s about enhancing the quality of engagement and building a community around your content, which can have lasting benefits beyond a single event.

Read: How to Create a Webinar Funnel That Always Converts in 2024

5. Run paid advertisements on social media 

Ads are very effective in making sure your content reaches the right audience. Your ad materials should be clear and concise and include an engaging message that targets the pain points of your audience. 

One way to enjoy the benefits of ads is to ensure you are advertising where your audience is more likely to engage. 

For example, if you’re a business strategy expert focusing on teaching social commerce businesses the right way to promote their products, it’s best to focus on platforms like Instagram. 

This way, you’re sure you are speaking to the right people, on the right platform, and you can get value for your money. 

Over time, track your ad performance so you can see areas for improvement and direct the traffic to your webinar page. 

6. Ask speakers to promote the webinar to their followers

If you have guest speakers at your webinar, the promotion is not for you alone. It’s a joint effort between you and your speakers to ensure you get the desired results. 

Think of it this way, if you invite a prominent figure to an event, and nobody shows up, what message does it send about you and your guest? Definitely a bad one. 

So when inviting guest speakers, always ask them if they’re open to promoting the webinar. It could be as simple as recording a video saying they’re excited to share their knowledge or even sharing a series of digital content, inviting their followers to the webinar. 

Additionally, they can share the webinar materials with their email list or community members. This way, you can leverage their influence to reach more potential attendees for your webinar. 

7. Gamify your webinar content

This simply involves creating engaging content that makes your audience more interested in knowing what you’ve planned for them. 

Think of it as a treasure hunt, where your community members discover all the details about the webinar. 

Here’s how you can do it:

• Create clues and riddles: Create a series of clues or riddles related to your webinar topic. Each clue should lead participants closer to discovering the date, time, and key details of the webinar.
• Share clues across platforms: Share the first clue on your main social media platform along with instructions on how to participate. Each clue should lead participants to the next clue, which can be hidden in various forms such as images, videos, blog posts, or even comments on other social media accounts related to your industry.
• Engage your audience: Encourage participants to interact with each clue by liking, sharing, or commenting their guesses. This not only increases engagement but also expands the reach of your webinar promotion as participants involve their networks.
• Build anticipation for the webinar: Throughout the process, drop hints and teasers about what participants can expect from the webinar. Use this opportunity to highlight the value and unique insights they’ll gain by attending.
• Post-event engagement: After the webinar, continue engaging with participants who completed the treasure hunt. Share highlights from the webinar, exclusive follow-up content, or opportunities for further learning or networking.

LEARN: Organizing a Webinar For The First Time? Here’s Everything You Should Know

Content Ideas to Promote a Webinar on Social Media

Here are some content ideas to explore when promoting your webinar;

• Create visually appealing graphics counting down the days or hours until the webinar. This creates a sense of urgency and reminds followers to register soon.
• Share short teaser videos featuring highlights or snippets of what participants can expect from the webinar. You may include clips from speakers. 
• Engage your audience by asking questions related to the webinar topic or industry trends. Use polls to gather opinions and create interaction, then follow up with information about how the webinar will address these topics.
• If your webinar features guest speakers, create posts introducing them and highlighting their expertise. Tag them in the posts to increase reach and engagement.
• Share testimonials or success stories from previous webinar attendees or clients who have benefited from similar content. This builds credibility and demonstrates the value of participating.
• Promo codes or discounts: Offer exclusive promo codes or discounts to followers who register for the webinar through social media. This incentivizes action and rewards your social media community.

These content ideas can be tailored to suit different social media platforms and audience preferences, helping you effectively promote your webinar and drive registrations.

Creatively Promote Your Webinar

Promoting your webinar on social media doesn’t have to be a drag. Think of it as a creative challenge. From crafting engaging snippets of your content for a quick taste to collaborating with influencers who can amplify your reach, the possibilities are vast. 

Use some of the strategies listed here to promote your webinars and let us know how it goes! Remember, promotion is all about creating buzz and making your webinar top of mind for your audience. 

After your webinar, you can upload the recorded version on Selar, and sell it as an online course or membership community content.

One form of content = Multiple streams of income.