Dive into the world of Social Media these days and you’re sure to find someone selling a service or a product you might need or want. This is the age of social commerce, entrepreneurs and small business owners are tapping into the exposure and audience that social media tends to offer if utilized properly.

There are 16 million active Nigerian users on Facebook. That’s more exposure than you could ever get with a store at the famous Balogun Market.

Exposure — > Customers — > Sales — > Money

An example of a social commerce business

Problem statement

Businesses keep expanding and growing via social commerce, and while this is definitely good, it’s going to get cumbersome managing all of your orders and multiple customers especially if you haven’t set up a website or a store page.

Current methods require merchants to share their account numbers with customers that want to make purchases. Imagine having 20 customers placing an order for your products at the same time via a Twitter Direct Message.

That means you’ll have to share your account number with 20 different customers and ask them individually about things like delivery locations and other information, how efficient is that?


Selar helps you sell anything (locally and internationally), and receive payments, really really fast. We’ve taken your pain points as merchants and built a product around it to solve some of your most pressing needs.

What we’ve done thus far is, create this very simple platform where a creator can signup, create a store/profile, and start selling almost anything in less than 3 minutes.

Anything, in this case, ranges from any downloadable content(music, movies, books, magazines), event/training tickets, subscription plans, streaming platform, e.t.c

Why Selar?

It’s important to note that for merchants with e-commerce websites, Selar does NOT replace your investments but rather amplifies their reach.

Receive Payments from Customers in 3 steps

Make your product easier to buy than your competition, or you will find your customers buying from them, not you. — Mark Cuban

We’ve crafted a beautiful experience with Selar that allows your customers to make purchases and orders for your product easily. All they have to do is specify the quantity they want, input their card details and make payments.

Product Purchase to Receipt flow

Customer Relationship Management

Customers are the sole reason your business exists and we added a CRM feature that allows merchants to compile information on customers. With Selar’s CRM, business owners and entrepreneurs are able to keep a detailed information log on their customers’ personal information as well as purchase history.

International payments

Selar is integrated with Paystack so that means, as merchants you’re able to receive payments from customers with Mastercard, Visa or Verve cards from anywhere in the world. In essence, you can take your business global by using Selar.

Selar is integrated with Paystack

Digital content

Loving Selar already? Great! Selar isn’t designed only for people selling physical goods. Anyone with digital content such as music, artworks, software or logos can start monetizing their works just by listing on Selar.

Take, for example, Muyiwa Akhigbe, a Nigerian Contemporary and Indigenous Afro-Soul artist has listed his recently released EP titled ‘Dear Music’ on Selar has already started selling to his fans.

Actionable Dashboard

Selar provides you with an actionable dashboard of your sales, orders, and traffic in term of your store view, which helps to give you valuable insights needed to grow your business.

The best part is Selar is FREE! You only incur a 4% transaction charge for any payment made to you.

No need to request for your funds, as payouts are automatic. We’ve made Selar easy to set up so that you can start selling in just under 30 seconds and grow your business.

Join others on Selar and start selling better!