So you have decided to become a content creator. You know that it would help your business or personal brand to grow, so, you spend many hours brainstorming, drafting, and writing content for your social media page. 

After you’re done, you post it and it gets three likes in 24 hours, one of which is from your sister. Getting people to support your content can be a very nerve-wracking process as a creator, but it is very important because it’s the only way to grow. 

Content thrives on recognition, and with an adequate amount of support, you can get the leads, customers, and engagement you seek. Whether you’re an author, blogger, content creator, or business owner, getting support in your content creation journey is important for your success and that of your creator business. 

In this article, we’ll explore five easy and effective ways to get people to support your journey as a creator and build a loyal audience while maximizing your reach, and earning extra income.

Shall we? 

1. Know Your Audience

Understanding your audience is key to effective content creation. This is because you can only truly leverage what you know.

A car would be a more effective tool in the hands of a 30-year-old mechanic than it would be in the hands of a child. Why? Because the child knows nothing about cars and how they function.

As a creator, failing to identify who your target audience is would leave you grasping at straws and lose the support you need. 

Before diving into creating content, take the time to research and identify your target audience. If you already have an audience of people who follow you and engage with your content, start by observing them. 

• What are their interests?
• What are their pain points? 
• Why do they follow you? 
• What type of posts do they engage most with?
• What type of questions do they ask you in DMs?

When you have noted these, tailor your content to resonate with them. To find out more on how to discover your target audience, read this article: 

Aside from making observations, you can go the extra mile by engaging your audience directly to understand them better. This can be done through comments, surveys, and social media posts. Ask them what kind of content they would like to see more of, what type of e-books they would be willing to buy, etc. 

These direct interactions show thoughtfulness on your part and would also help you gather insights into their preferences and needs. This is great because when people feel that your content speaks directly to them, they will be more willing to support you and share your content with others.

Learn: How to Identify Your Target Audience as a Digital Creator

2. Create Great Content 

It’s simple. If you want people to love your content enough to be willing to support you (be it financially, or through engagement), then you have to create content that is lovable and shareable. 

To find out more on how to create great content, read the articles below. They give a more in-depth view:

• Content Creation: A Beginner’s Guide to Crafting Compelling Social Media Posts
• 5 Tips For Creating High-Quality Social Media Content For Your Small Business

Just for the road, here are a few tips that would help you improve your content game:

I. Be consistent in your branding

Consistency is very key to building a recognizable brand. It’s what differentiates Coca-Cola from Pepsi, and is what would also differentiate your content from other creators. Ensure that your branding elements, such as logo, color scheme, and messaging, are consistent across all platforms, this would help you build trust and familiarity with your audience.

II. Leverage visuals

People’s attention spans have grown shorter than ever. So getting people to support your content relies heavily on your ability to captivate them visually.  Use high-quality images, infographics, and videos to convey your message to your audience and capture their attention. Social media networks Instagram, Pinterest, and TikTok thrive heavily on great visual content.

III. Create shareable and interactive content

Encourage your audience to actively participate in your content by creating interactive content. This could be in the form of questions, polls, contests, and surveys. When people engage with your content, they become more invested in it, making them more likely to share and support it.

3. Build a Community Around Your Content

Having a community of supportive people makes the growth process easier. As a creator, growing or being a part of a community would increase your chances of getting the support you need. You can join communities where people are interested in similar things you do or create one for yourself. 

To create a community: 

• Leverage storytelling
• Be Interested in people.
• Provide value. 

Foster a sense of community among your audience by creating spaces where they can connect and engage with each other.

This could be through forums, social media groups, webinars, spaces, etc. When people feel a sense of belonging, they are more likely to support and advocate for the content within their immediate circles.

Building a community not only strengthens your relationship with your audience but also turns them into ambassadors for your brand.

Encourage discussions, ask for feedback, and showcase user-generated content, but remember to remain intentional. Word-of-mouth recommendations from a supportive community carry immense credibility and can significantly boost your content’s reach.

Read: How to Build a Community Around Your Brand as a Creator

4. Use CTAs

Call-to-Actions (CTAs) are prompts placed on content to guide the audience toward a specific action. There are so many examples of CTAs. Prompts like: “Buy here,” “Click the link in my bio,” “Share this post,” and “Send a DM saying “Hi” are all CTAs that encourage a type of action.

CTAs are very helpful when looking for the support of an audience. They help you get a desired outcome, share additional useful information, and are a great funnel for converting leads into customers.

Furthermore, sometimes people may not know how to react to content and need more guidance. In that instance, CTAs act as waiters, ushering them toward a desired action. 

Creating effective CTAs can take a while, but you must know that it doesn’t always have to be short buttons. Sometimes they can also be questions to drive engagement. Questions like “What about you? “Which do you prefer?” “Can you relate?” can make your audience take action, and likely bring in the support you need.

5. Use a Tipping Platform

Sometimes you simply just have to ask your audience for support, and tipping platforms are a great avenue for doing so.

Tipping platforms can be used for various reasons, like accepting tips during live sessions, crowdfunding, birthday giveaways, non-profit donations, events, etc. and they are quickly becoming a favorite for creators seeking to receive support from their audience.

Read: 7 Best Tipping Platforms for Creators

At Selar, we have a tipping platform that you can take advantage of, called Show Love. Show Love is a new feature we have created to help your audience express their appreciation and support for you in meaningful ways.

As a virtual tipping platform, Show Love helps you to receive cash gifts from anyone, anywhere in the world. All you have to do is share your “Show Love” link with them, and you’re good to go. 

You can add your Show Love link to all the platforms where you share your content, and the most beautiful thing about it is that you don’t need to have a digital product to use it. All you have to do is create an account with Selar and you’re good to go! 

To learn more about Show Love, and how you can use it, read this article: Introducing Show Love: A New Way for You to Receive Support.

Conclusion

Getting people to support your content is a combination of understanding your audience, having a consistent brand image, leveraging visuals, creating interactive content, building a community, using great CTAs, and asking directly with features like Show Love. 

By implementing these five easy yet powerful strategies, you will not only attract support for your content but you will also grow a loyal audience of people who would actively engage with and promote your brand.

Remember, the key thing is to create content that adds value to your audience’s lives and resonates with them.

With these steps, the sky is your starting point. 

Good luck!