The beauty industry is one of the most profitable industries in the world, estimated to generate a revenue of 646 million dollars in 2024. Every year companies and brands create products, launch campaigns, and sell looks that people (primarily women) adopt into their lifestyles. Because the face of beauty is constantly evolving, there are always new products, trends, tips, and hacks to try. 

Billionaires and celebrities are copping in, too. In 2017, Rihanna launched Fenty Beauty. Today, the company is estimated to be worth 2.8 billion dollars. Selena Gomez has had immense success with Rare Beauty and Hailey Bieber’s Rhode Skin has also been impactful. Even lowkey celebrities like Beyonce have entered the beauty industry, with her haircare brand Cecred launched in February 2024. The industry is booming, and companies are looking for creators of beauty content to portray their products in the most authentic, attractive light and convert audiences on social media to customers. 

If you are interested in beauty or makeup content, and you want to become a beauty content creator, this article will share insights into the types of beauty content you can make. You will also learn other roles you can explore if beauty content creation is not your lane, like beauty brand marketing and beauty product photography. 

What does a beauty content creator do? 

Before diving into the specifics of becoming a beauty content creator, you should know what the role entails. A beauty content creator is a digital creator who produces engaging and informative content on beauty-related topics. This could include beauty products, makeup tutorials, skincare routines, product reviews, and more. This content is shared across various social platforms, like YouTube, Instagram, TikTok, and personal blogs or websites.

Steps to becoming a beauty content creator

Creating beauty content does not require a lot of technical experience. As with other skills, you refine your work with practice. However, you will be on the right path if you decide to do the following: 

1. Define your niche

The first step to becoming a successful beauty content creator is defining your niche. The beauty industry is very vast, encompassing skincare, makeup, haircare, and more. You need to consider what aspect of beauty excites you the most.

Do you enjoy experimenting with makeup looks? Are you more passionate about helping people get their skincare on lock? Or perhaps you enjoy trying out different wigs? By focusing on a specific niche, you can create targeted beauty content people come to you for, that resonates with a dedicated audience.

2. Invest in quality equipment

Visual is king, and nowhere does this ring truer than in the beauty industry. High-quality visuals are important in communicating beauty content. As a creator, this suggests you should invest in a good camera, lighting equipment, and editing software to ensure your content looks professional.

You don’t have to invest a lot when starting. A decent iPhone, natural light, and free editing software like Lightroom and CapCut can take you very far. Clear, well-lit images and videos will make your beauty and makeup content stand out, attracting more viewers and potential brand collaborations.

3. Build a strong online presence

A great way to grow as a content creator is to establish a strong presence online. Create profiles on popular visual-focused social media platforms like Instagram, YouTube, TikTok, and Pinterest. Remember that each platform has its unique audience and format, so tailor your beauty content accordingly.

For instance, YouTube is perfect for long-form tutorials, while Instagram and TikTok are great for quick beauty tips and tricks. Consistency is key so post regularly, and engage with your audience to build a loyal following.

4. Create engaging content

To capture and retain your audience’s attention, you need to create content they can easily connect to and engage with. The aim is to get conversations going. To do this, a mix of content types, such as tutorials, product reviews, before-and-after transformations, and beauty tips can help.

Use trending hashtags and participate in challenges to increase your visibility levels. You can also share personal stories and experiences and behind-the-scenes content to connect with your audience on a deeper level.

5. Collaborate with other creators and brands

The beauty industry is big on community, which makes networking very essential. As a creator stepping into the beauty scene, you should collaborate with other beauty content creators. This would help you reach new audiences, create more interesting content, and gain access to exclusive opportunities. Partner with beauty brands for sponsored content or product reviews. These collaborations can help you gain credibility and attract more followers.

6. Stay aware of trends

Beauty trends are constantly evolving, with new products, techniques, and trends emerging around the clock. For instance, in the early 2010s, heavy makeup looks ruled the scene, as cut-crease eyeshadow looks and baking techniques were in vogue. Today, people are more fond of no-make-up makeup looks, as more people are now skincare-conscious, relegating heavy makeup looks for everyday wear to the backseat. 

For a beauty creator, understanding what is trending and what people are into will help you ride the wave and stay current. Follow industry news to discover the new companies and brands people are paying attention to, subscribe to beauty magazines, and watch the content of other beauty creators. Paying attention to the trend market will help you and your content maintain relevance. 

What are some beauty content ideas to explore?

Now that you have some background knowledge on how to become a beauty content creator, here are some beauty content ideas you can explore that will help you attract new audiences, and establish yourself as a creator. 

1. Makeup tutorials

Make-up tutorials are the backbone of beauty content. People who consume beauty content are mostly beginners who are trying to learn or replicate looks for daily use, or special events. For them, having creators who can teach them step-by-step guides on achieving these looks is very valuable. Creators like Uche Natori and Jackie Aina share make-up tutorials to help other people learn makeup. 

2. Product reviews

Because of how vast yet intimate the beauty and personal care industry is, and the industry’s ability to cater to different needs, beauty creators who post honest reviews of beauty products, including their pros and cons are necessary. The ability to apply makeup or skincare products can heavily depend on skin colour, texture, and type among other factors, so many people watch reviews by beauty creators they share characteristics with to get a sense of what a product would look like on their skin before making purchase decisions.

3. Skincare routines

With the growing popularity of skincare products, tips and methods, many beauty creators can take advantage of this type of content. Share your daily or nightly skincare routines and product recommendations with your audience. Be mindful to remind them to use expert opinion for severe skincare conditions, and test products first before fully incorporating them into their routines. 

4. Hairstyling tips

Hair is a very large part of the beauty industry, because of its universality and versatility. As a beauty content creator, make tutorials on different hairstyles and haircare tips, depending on your hair type, or culture. There is so much to explore: natural hairstyles, protective hairstyles, locs, braids, wigs, wig care, laying hair, decorative styles, and so much more. 

5. Behind-the-scenes content

Beauty content can sometimes go beyond tutorials and how-tos. Incorporate some lifestyle content into your content rotation to give followers a glimpse into your life. Show them a day in your life, how you shop for beauty products, what your filming or ideation process is like, and so much more. 

6. Beauty hauls

Showcase the latest beauty products you’ve purchased or received from brands. This is a great way to introduce your followers to new brands, show a range of products, and provide value to a brand or business. You can also organise giveaways that help you grow your community and/or build loyalty with your audience. 

7. Seasonal looks

Beauty looks and the expectations attached to them may differ from season to season. As a beauty content creator, you can create makeup looks or skincare routines based on the season or upcoming holidays. Beyond seasons, you can also create looks around holidays like Christmas, Halloween, and more. 

What if you don’t like content creation?

Beyond content creation, you can explore beauty brand marketing and product photography.

Beauty brand marketing entails creating marketing strategies for promoting a product or brand within the beauty industry. Understanding how to market beauty products effectively can open doors to new opportunities, such as consulting for beauty brands, coming up with creative campaigns and managing their social media accounts. To find out more on beauty brand marketing, read this article.

Product photography on the other hand, is the art of taking visually appealing images of beauty products that can be used to effectively market them. This skill is very important because it helps the brand or company communicate the value and the beauty of the product they are trying to sell. You can read this piece for more tips.

If you feel beauty content creation is not your path, consider exploring these two options.

Finally,

The beauty industry is one of the most profitable industries in the world. As a creator looking to enter the space, the best time to start is now. By following these steps and incorporating these beauty content ideas, you’ll be well on your way to becoming a successful beauty content creator. Whether you’re passionate about makeup content, skincare, or beauty brand marketing, the key is to stay authentic, engage with your audience, and continuously evolve with the industry. Happy creating!