How to Easily Create a Successful Coaching Membership Site
Growth is a very important factor for every business. Even as a creator, moving to the next level in your creative journey is an indication that you know exactly what you are doing.
From writing one ebook to writing more ebooks, to creating courses and offering coaching sessions. They are all signs of growth.
More so, as a coach, growth can look like moving from selling one-on-one coaching sessions to hosting a membership site where you have members loyal to your brand.
A coaching membership site allows you to easily manage your clients and offer them exclusive content without stress.
So, if you’d like to create a coaching membership site, this article is handy for you, as it contains everything you need to know about building a successful membership site.
Let’s dive right into it.
What is a Coaching Membership Site?
A membership site is a subscription-based site, where members visit to have access to the coach’s content, materials, and community. It doesn’t have an end date as every time a member signs up to the membership site, they have access to the content.
Other digital products such as ebooks have fixed content. Once a user buys the product at a fixed price, they have a clearly defined outline of things in the book. After reading, the user has no access to any other thing except he pays for another ebook.
Membership sites, on the other hand, are flexible. New content is published regularly, in form of books, webinars, blog articles, challenges, etc. to continuously engage the community and justify their payment.
What should be included in a membership site?
Your membership site should have content that is valuable, relevant, and exclusive to your members alone.
It could be in the form of;
- Live webinars
- Blogs or videos
- Benefits, such as digital or physical merchandise
- Online courses
Benefits of a Coach Membership Site
There are lots of benefits of having a membership site. However, the most important benefits are;
#1. Recurring revenue
With a membership site, you have a stable source of income provided your content is valuable. You have revenue coming in with every new customer that signs up.
This prevents you from living from launch to launch, and serves as a backup plan anytime you make wrong business decisions that affect your revenue.
More so, having a membership site ensures that you don’t have to worry about urgent financial needs because you have set up a structure that allows steady cash flow.
You may decide to make the payment a one-time fee or a monthly or yearly plan for access. Either way, you still have steady revenue.
#2. Have a community
Through membership sites, you have an opportunity to grow a community of loyal individuals who genuinely trust your brand.
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Things to Consider Before Creating a Membership Site
There are several things to consider before creating a membership site. Ask yourself these questions to enable you to have a clear understanding of how your membership site will be.
- How do you intend to communicate with your audience?
- What form of content would you give out? Videos? Webinars? Online courses?Blog posts? Or a combination of all of them?
- What would the payment structure be like? Once? Monthly? or Yearly?
- What do your competitors charge for their membership sites?
- Can you adapt your coaching style to a one-to-many teaching model?
Answers to these questions will enable you properly structure your coaching membership sites.
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How to Create a Coaching Membership Site
Follow these steps to create a successful coaching membership site.
#1. Know your ideal audience
One of the major mistakes you can make as a coach is to start selling your content without knowing who you are selling to.
That is why the first step to creating a membership site is to identify your target audience. These are individuals who are most likely to buy your product or service.
When you know who they are, you can tailor your products to suit their needs ad desires.
Now you know who your target audience is, the next step is to know their reaction to a coaching membership site. Here’s what I mean. Let’s say your target audience is people between the ages of 18-30. You need to know if these people will pay for a membership site with you. If they will, what will drive them to?
After researching, the next step is to create a minimum viable product for your business membership site. Then you can engage with your audience to see how well they accept your business.
#3. Choose a platform to host your membership site
Once you’ve defined your ideal audience and have carried out due research, the next thing is to choose a platform to host your membership site.
Selar is a great tool to use, we highly recommend it. We offer an easy-to-use platform that allows you to create your membership site.
With Selar, you can manage and structure your content, access member data on-demand, fix a membership fee or let your customers pay what they want, view details of members and videos they’ve watched, drip content, give your members an opportunity to interact with your content, enjoy multiple payment gateways, and so much more.
Watch this video on how to sell memberships online;
#4. Start creating your membership site
The design of your site influences the action of your members. Selar offers you ready-to-use templates for your membership sites so you don’t have to bother about designing from the scratch.
Remember to write all your copy clearly to avoid confusing your members.
#5. Have social proof
In marketing, testimonials are key. If nobody has something to say about you or your brand, who then are you selling to?
More so, when newbies come on your site, they can see reviews from other members, which will in turn influence their decision.
#6. It’s time to create content for your members
The whole point of having a membership site is to share your content with exclusive users.
You need to understand that you will be catering to different people with different levels of understanding. So your course needs to accommodate their differences.
A good way to ensure you’re in line is to ask your audience what they would like to see you talk about in your upcoming course or ebook. This way, you’re creating content that your audience really wants from you.
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Tips to Create a Successful Membership Site
Building a successful coaching membership site is possible, only if you do it right.
Here are some tips to help you create a successful membership site.
#1. Clearly state what the members stand to gain
Life is all about exchange and value. When people decide to become loyal followers, and members, it’s because they’ve seen you provide value and they want to attach themselves to it.
So, it’s best to not leave them hanging. Clearly communicate what you’re offering and what your members stand to gain from it.
If you’re selling coaching sessions, add the extra benefits the members will get from it. Maybe unlimited access to you, guidance, etc. Some people value personal attention, and that could be the only reason they’d want to pay for your membership site.
Additionally, one major value you’d want to give to your members is trust. Building trust is a way to make people open up to you easily. And if people can’t open up to you, it becomes difficult for you to help them.
Generally, once the benefits are clearly stated, you can now number them as a trick to make your members know that they’d get lots of benefits from you.
#2. Set a fair price, but don’t underprice yourself
Although one of the major benefits of owning a membership site is to have recurring revenue, it is important that you offer a price that your members will see fair for the value you offer.
So, you set a pricing option that covers the cost of production and setting up, and also includes your profit. The idea is to provide as much value as possible so that when you fix a price, your members will be more than willing to pay.
This is why it is important to clearly state the benefits you’d offer to your members. Once you have them ready, you can easily fix a price for them.
#3. Provide new content consistently
Again, the whole point of signing up for your membership site is for them to have access to your content. Not just any content, but exclusive content.
Exclusivity makes people feel special and elated. When you send out new content, they feel like they are part of the 1% of the 1% community members.
Besides sending out regular newsletters, videos, and courses, you may want to host exclusive webinars or coaching sessions for your members too.
In general, the goal is to consistently engage your members with exclusive and valuable content to make them see value for their money.
One way to ensure you are creating content your customer wants to is literally to ask them. Make them feel like their opinion matters in your content creation process. Which, when you really think about it, it does matter.
#4. Treat your customers right
Everyone wants to feel loved, seen, heard, appreciated, and noticed. When you make your members feel this way, you can easily sell them anything and they’d pay for it.
Asides from that, offer your time also. Make your members believe that they can always reach out to you for any challenge they may encounter.
Regardless of how you choose to gratify your users, ensure you maintain a high degree of customer friendliness. As this will help you retain customers in the long run.
Additionally, another way to treat your customer right is to host your membership site on a platform whose functionality is easy to use and free from technical errors like Selar.
Selar is an easy-to-use tool for selling a wide range of profitable digital products beyond your online community. Whether it’s an online course, webinar, or ebook, you can easily sell them on Selar.
The cool part is that you can also create sales pages and host a membership site. Then, the coolest part is that you can easily receive payments from anywhere and integrate all your favorite tools easily.
The next thing is to bear in mind our tips for creating a successful coaching membership site.
1. Clearly state what the members stand to gain so they are aware of how much value they stand to gain from you.
2. Set a fair price, but don’t underprice yourself.
3. Provide new content consistently. Not just any content but exclusive content to your members
4. Treat your customers right. Prioritize excellent customer service for your members as it helps to retain your members.
Afterward, host your coaching membership site on Selar to enjoy ease and build a successful membership program.