In November, Black Friday season comes in full swing. For creators, this means an unmissable opportunity to maximize your revenue, bring in sales, and increase the popularity of your business. If you are thinking about making the most of Black Friday Month, this article is for you. Stay till the end, we have an amazing offer that you do not want to miss.

But first, what’s the history of black friday? 

Originally, Black Friday had very little to do with making sales and shopping and more to do with the actions of two Wall Street Financiers in 1869, that caused the US gold market to crash, leading to financial panic in the country. The term was associated with economic distress. 

Years down the line, it came to mean a term entrepreneurs used to mark the period before the holidays when people would go out in droves to shop. Then with the rise of online shopping, and the need to prevent crowds and manage inventory better, it has become what it is today. Talk about a cultural evolution! 

Now, how can you maximise sales as a digital creator?

For many creators, Black Friday, or Black November, is an amazing opportunity to clear shelves, sell products that haven’t been sold all year long, and prepare for a new year. It’s also a great way to support customer loyalty and give back to the people who have supported your businesses.

As a digital creator, the Black Friday experience that most traditional creators face might not be exactly the same as yours. However, this doesn’t stop you from having fun and giving your clients an unforgettable experience. Here are ten ways you can do this: 

1. Offer limited-time discounts on your products

Everyone loves a good deal, especially during Black Friday month. There’s never been a better time to set up discounts on your courses, ebooks, templates, or any other digital products you sell. This way, you can drive urgency and attract budget-conscious buyers to your store. 

If you sell on Selar, you can use the coupon feature to create discounts and start bringing in more sales easily. Options like the bundled products coupon, the product group coupon, and the free shipping coupon give you a variety of options that can be used to attract buyers to your products. 

Find out more about the Coupon feature here.

2. Bundle your products for extra value

If you have multiple products, consider bundling them together at a discounted price to your buyers. For instance, if you offer courses on related topics, create a Black Friday bundle that gives buyers a package deal at a value price. With Selar, you can quickly set up new product offerings in your Selar store, giving your audience more incentives and options to choose from. 

3. Promote your offers on social media

Amplify your Black Friday deals through your social media channels. Platforms like Instagram, TikTok, and X (formerly Twitter) can be used to run ads, which will help you help spread the word and reach new customers.  Create eye-catching visuals that emphasize the value of your products, run ads by segmenting who your potential buyers are, and direct users to the link on your Selar store. 

Read: A Comprehensive Guide To Becoming A Facebook Ads Expert

4. Use Selar’s affiliate program to boost your reach

With Selar’s affiliate marketplace feature that has over 100,000 affiliates, you can get affiliate marketers to promote your products in exchange for a commission on sales. Affiliate marketing has become one of the best ways to make money online. And with the rise of the internet, and an influx of people getting into the affiliate marketing business, it has become a lot easier to reach clients with affiliates. There are also the additional perks of using affiliate marketing, like the low costs of setting up, the flexibility and the passive income affiliate marketing gives you.

During Black Friday month, you can leverage the affiliate network to expand your reach and bring in product sales. 

Read this article to find out more about affiliate marketing.

5. Use the up-selling and cross-selling features to attract buyers

On Selar, there’s a feature for up-selling and cross-selling products. With up-sells, every time your customers click on the purchase button, they get a pop-up with higher-end product recommendations they can add to their cart. With cross-sells, they would see a frequently bought-together section with up to four products that you can choose to display. This is a great way to get people to buy your products.

Read: How to Use Upsells to Increase Digital Products Sales

6. Create a sense of urgency in your email marketing

Email marketing is a great way to communicate your Black Friday offers to your customers. You should have a list of people on your email list that you regularly communicate with. During black Friday month, start with announcement emails, followed by reminders as the offer nears its end. You could also provide early-bird access to new products or offer special discounts. Use personalized messages to make the recipients of your email feel valued and more likely to purchase again.

7. Highlight customer success stories

Share testimonials and success stories of people who have benefited from your products in the past. This can be especially impactful during Black Friday month, as potential customers are already in a purchasing mindset. Use images, quotes, or even short video clips to make your testimonials stand out.

8. Use content marketing to draw in leads

Content marketing is one of the most impactful ways to draw in clients. By creating valuable content on social media or on your website or blog, publishing a blog post or video that educates your audience about a topic related to your products. At the end of the content, add a CTA directing them to your Black Friday offer on Selar. This not only drives awareness but also builds trust with your audience, making them more likely to buy.

Read: Ten Essential Content Buckets For Creators

9. Employ tactics like flash sales, countdowns and extensions.

A great way to capture the attention of potential buyers is by giving them offers they cannot decline. Organize flash sales for your products, especially if they are physical in nature and sell for very enviable prices. You can also create countdowns that raise a sense of urgency in the buyer.

If you still have more products to sell, you can also consider extending your offer window beyond the window you created for sales. This keeps the momentum going and allows you to reach those who might have missed the first rush. Simply wait until the day before the offer is meant to expire, then announce that there has been an extension. Gauge if more people are interested before doing this. 

10. Run a giveaway or contest

Engage your audience with a Black Friday giveaway or contest that requires participants to share your content, tag friends, or follow your page for a chance to win. This can increase your visibility and bring new followers to your profile. Then, guide all those new leads to your Selar page where they can buy your Black Friday offer.

Double-Double, our offer for you!

This November, Selar is running a Double-Double Black Friday offer that grants anybody who signs up for our pro plan, an extra free month of usage. This is the perfect time to get onboard with everything Selar has to offer, and implement these strategies to get the most out of your sales.

Don’t let this opportunity pass—subscribe to a Selar plan between November 13 and 29, and you’ll get an extra month free to keep the momentum going even after the Black Friday season ends.

Ready to double your value? Join Selar’s Black Friday Sale and unlock your extra month today!