#CreatorStories showcases the honest personal experiences of digital creators who monetize their knowledge of a skill and sell it on Selar.

We share these stories every week to inspire you to create and sell a product out of your wealth of knowledge and be a part of the digital creator economy.

This week, we turn the lights on Prince Tosin, a digital creator and media consultant.

Let’s get to know him, shall we?

Can you introduce yourself?

I’m Prince Oluwatosin Odumosu, a media and communication professional, digital consultant, author, speaker, and trainer. I’m the founder of 247 Gospel Vibes and the author of “From Passion to Profit,” among other books.

What was your career journey before becoming a mediapreneur amongst other things?

I studied accounting at the National Open University, although I waited at home for five years due to the typical JAMB struggles of a young post-secondary school Nigerian.

During that waiting period, I took an interest in events and started going to parties with some friends who were event food servers.

I was introduced to it and joined them in a bid to earn a living. Name the party, and we will be there to serve your guests food and drinks. At the end of the day, we will all go home with ₦2,500–₦4,000 maximum (lol).

I met an event planner after a few months and started working as an event decorator. I did that for years before I finally ventured into media and tech.

When I eventually gained admission, I had to balance school and work to finance my education. As an event decorator, weekends are for work while Mondays to Thursdays are for school. It was not easy, but God did it. 

My career journey pre-media and tech wouldn’t be complete if I didn’t mention that for 2-3 years I worked as a BGV (background vocals) in a music studio and also for a gospel artist in Ijebu Ode, Ogun State. I also belong to a music group called Joyfulsounds and my love for music gave birth to the brand 247 Gospel Vibes.

What is the core of your business? 

At 247 Gospel Vibes, our core business is providing promotional services for Christian content creators. We offer services such as music promotion, branding, content creation, event coverage, consultations, and training services. 

In our 7 years of operation, we have worked with a series of gospel artists, both emerging and top voices in the industry. 

Our goal is to create a platform where Christian creatives of all kinds can share their voices, foster meaningful conversations, and promote a culture of understanding and inclusivity. A culture where creatives can stand tall and be proud of being “Christian creatives.” 

Why did you decide to be a Christian creative, helping other Christian creatives?

The industry is filled with creatives who are frequently disregarded with limited or no resources at their disposal to fully uncover their potential. The goal was to create an enabling and informed environment for such creatives. 

You own a blog, 247 Gospel vibes. What influenced you to start blogging?

 I wanted to create a platform where Christian creatives of all kinds could share their voices, foster meaningful conversations, and promote a culture of understanding and inclusivity.

As I have stated earlier, from 2011 to 2014, I worked in a music studio as a background vocalist.

I had access to lots of gospel artists who had issues making their music public. As soon as I noticed that, I decided to help out in whatever way I could. 

One year after trying, I came to Lagos for a digital marketing training. I had to sell my phone to pay for this event and sort my expenses to and from Abeokuta.

This training gave me a head start in digital marketing, and with the knowledge gained, I was able to professionally set up my blog. The rest is history. 

What’s the future of gospel music in Nigeria?

The future of gospel music in Nigeria is promising, with growth expected to continue as long as there is demand for it.

The afro-gospel genre has gradually gained so much acceptance worldwide, and the spirit-filled, slow-paced music isn’t left out either. 

The number of well-structured, written, produced, and released songs have increased greatly in the past few years because gospel music from Nigeria has spread throughout Africa.

Because of this, the future of gospel music is even more promising, and it is currently moving outside Africa to the glory of God. 

What’s the average amount you make from the creator economy as a consultant?

Six Figures

You also sell a Canva Tutorial pack on Selar; how did you get started with graphic design? 

I began designing several years ago. My church needed a designer, and as a member of the media team, I had to take up the challenge.

I started my design journey with PowerPoint, then graduated to Adobe SparkPost. I was able to create presentation slides and flyers for my church using these two tools. 

When I launched my media company in 2016, back then in the university, graphics design skill was a necessity and I could not afford to pay a professional graphics designer so I had to take turns learning on YouTube.

I also learned video editing, photography, WordPress website design, etc. I had to learn most of these hard skills from YouTube because they were necessary to jumpstart my career as a solopreneur. 

Should churches leverage the internet to showcase themselves? If yes, why?

Yes, churches should leverage the internet now more than ever. Yesterday was the best time, and today is the 2nd second-best time to plug into the digital ministry.

There are several reasons why this is important. Such as; increased reach and access to a global audience, increased engagement with the use of social media platforms, accessibility, and real-time measurement of church activities.

In 2020, shortly after COVID-19, I wrote a book titled “The Digital Church: The Ultimate Game Plan Churches.”

One of the key highlights of the book is the opportunity presented to the church to contribute on a large scale to the type of content produced and consumed by Africans on the internet.

It is past time that we began producing content that will not only shape culture but also empower Christian creatives and content creators, and the church must be at the forefront of championing this movement. 

How can Christians take advantage of the creator economy?

Christ is a creator, and we have been given the power both to will and to do. So, we need to position ourselves in several industries to create viable content.

Research has shown that the creator market is estimated to be worth more than $104.2 billion as of September 2022 (Source Guardian) and is continually growing as more people turn to digital platforms to monetize their skills and creativity. 

Christians can take advantage of this trend by using their talents and skills to create content that is both profitable and aligned with their faith.

Utilize platforms like Youtube, Instagram, and TikTok to sell your knowledge and expertise. Offer services, host webinars or podcasts, create digital products, write faith-based books or blogs, etc. 

There is a whole lot we can do as Christian creatives and we need to get on with it.

In the meantime, I just released my latest book, “Amazon Book Publishing Checklist” for self-publishing authors. It is free, and you can get it on my Selar product page. 

What’s your advice to creators who are inspired by you?

Just do you. As creators, we often get stuck in the pool of comparison, but success is a personal journey, and it’s important to focus on our own goals and not get distracted by what others are achieving.