#CreatorStories showcases the honest personal experiences of digital creators who monetize their knowledge of a skill and sell it on Selar. We share these stories every week to inspire you to create and sell a product out of your wealth of knowledge and be a part of the digital creator economy.

This week, we turn the lights on Lucky Elohor, also known as the Digital Creator Chic online. Elohor is a Digital creator and Sales funnel expert.

Let’s get to know her, shall we?

Can we meet Lucky Elohor?

My name is Lucky Elohor, and I do not like to introduce myself as one thing because I feel like it limits my identity. I like to identify as a creator because I am many things and I create things. As digital creator chic, I help creators get started on their creator journey, get their offer right, get clarity with their pricing, and position correctly. I do this through online courses, sales funnels, understanding customers, etc. I also help businesses and coaches make money from what they know. That is, something they know that can be of value to someone else. Lucky Elohor in general is a creator. Someone who creates things, who’s not restricted or confined by any identity. 

What was your career journey like before becoming a creator?

I studied Biochemistry. I’m a scientist. I love Biochemistry, I applied for it, and I really enjoyed it. I want to go into Forensics because I think it ties to my experiences in a way and I’d be able to learn investigations and fight for the girl child. I’ve always been a career person. 

Before I got into school, I was teaching. Even while in school, I was an administrative assistant. So my plan was to get a job after school and avoid doing business. Not that I didn’t know how to do business. In fact, I did lots of business in school. My first business was in Jss3 where I sold kerosene. But I just felt like a career is safer, especially looking at my background. With a career, I was sure that every month I’d have money and be able to take care of myself.

I got out of school and started hunting for jobs. I applied for over 100 jobs and went for a few interviews. I even got a job as a research Assistant, but then COVID happened and I wasn’t able to do the job. I started learning various things. I learned baking, soap making, catering, etc. Because I was able to explore and I enjoyed teaching, I started looking for ways to redirect my teaching since the career path wasn’t working. 

That was how I stumbled into digital creation. I started with Facebook ads, video editing, etc. I created a course on Facebook Ads in the process and learned about Sales funnel. I got my first client in the UK and was paid 500 pounds. As I continued, I lost interest in Facebook Ads and went into digital creation full time. I started attracting more clients who wanted to learn how to create courses and use funnels. That’s how it all started.

Do you have any digital products on sale? 

Yes, I have lots of them on sale.

What made you decide to create a digital product? 

When I first started talking about Facebook Ads, people started asking me questions and I was providing answers. Over time, the questions became too much and I decided to host a webinar with them. Funny thing is, I didn’t know it was a digital product then, I just suggested it. The first webinar I did, I didn’t record the session, I didn’t even know how to use Zoom. There’s something Salem King always says, “When the demand is greater than the supply, create something to solve the demand problem without you being actively involved all the time.” So I’d say it’s because I was looking for a way to manage the numerous questions I was getting. 

What was your first digital product?

It was an online course. I am not a good writer. Although I’m learning, I still feel like I’m a better teacher than a good writer. In fact, I’ve only written one book on Lead Magnet and Lead Generation. I’d rather create courses and teach than write an ebook or something.

When did you earn your first money (commission) from creating and selling digital products?

I think it was from a WhatsApp class I did on Video Editing. 

What’s the average amount you make from creating and selling digital products?

I have made on average over $20,000 from selling my DIY, DWY, and DFY digital products services over the last 24 months. 

What is your sales strategy that other digital creators can employ for their digital products?

Attraction. I’ve never written a cold email to anybody nor have I gone to prospect for clients. I attract them and position myself. When I teach creators, I teach them how to position themselves and attract clients. I position myself like I know this thing and attract clients through my content. Referrals is another strategy that has worked for me. When you do a good job, people will always recommend you to other people.  

What’s one thing you’ve learned about launching digital products?

Timing is very important when launching. I’ve experimented a lot of times. It’s not all about the strategy. If you do not give it enough time, those strategies will not work. I launched a product in 7 days and I got 70 people to sign up in 6 days. I didn’t run ads, I just used my Instagram page to launch the product. I’ve also launched a product for 3 months. A very expensive product compared to the one I launched in 6 days and I made even more money. 

Now, what time does is that it gives you time to prepare yourself and your audience, and make more money. Timing is relative. Asides from the strategy, you need to consider TIME as it works for you. Another thing I’ve learned is repetition. You need to repeat things over and over again till it works.

From your experience, which would you recommend to a client, funnels, or websites?

I don’t have a website but I’ve been making money with my funnels (laughs). I didn’t post on Instagram for 2 months, my funnels were working. I’m a funnel hacker and specialist. So I’d definitely recommend funnels because it is more specific and you’re able to understand your audience. Funnel is just like a process you take to sell a particular product. Website is just everything about your business. 

What does a proper launch strategy look like?

A proper launch strategy is having a launch timeline and launch plan. The timeline is based on the capacity you have, including your audience. Your launch plan includes your content, strategy, lead magnet, emails, and lots more. You have to prepare for your product launch and pick a launch strategy that works for you. Know your number, dates, and timeline, and work with them to produce results. Don’t just say you’d host something. Fix a time and date to it. It makes your brain see it as serious.

Aside from showing us what being a digital course launch expert looks like, what else do you do? 

I run several businesses. I have a physical store where I sell gadgets for creators. I’m working on a personal project that has to do with the girl child. I’m looking to move into product marketing. I find that I’m enjoying selling digital products. So I want to go deeper into learning about products in general. I’m also working on a project for African youths that focuses on skill acquisition and creating employment opportunities. 

What advice would you give to digital creators in and across Africa? 

Be patient and commit to the process. Learn from your mistakes. Try to show up when it’s not convenient. Do it all over again even when it fails the first time. Try it again until you get it. Or else you don’t get that thing. Patience is a virtue but it’s a very expensive currency for digital creators.

Also, try to avoid the “Shiny object syndrome.” It’s a situation where you look at other people’s numbers and try to create their standard without understanding that the people you’re looking at have a journey they’ve been on. Instead, enjoy your process without creating expectations for yourself from other people’s standards. Start where you are and with what you have. When I started I didn’t have a place to stay. I stayed with some of my friends for almost a year. I didn’t even have a good phone but I was still showing up.

And when it comes to pricing, don’t think you are underpricing yourself. There are two things you need to ask yourself; am I getting rewarded enough at this price and am I confident selling at this price? With these, you’re good to go.