Running a business involves wearing many hats, one of which can be content marketing—especially if you’re just starting out or working with a small budget. For most businesses, creating engaging content for social media can feel like a strenuous task. Particularly when you couple it with your daily business tasks. There’s very little time or motivation to focus on creating content. There’s so much information on the internet today, this makes it hard to separate the wheat from the chaff.
We spoke to Demilade Olafisoye, cofounder of @kontenthub, a content and social media consultancy business. They partner with businesses to tell their stories and with well researched content, help businesses attract, engage, and convert their target audience.
Demilade shared some practical tips busy businesses can use to consistently create quality content that engages their audience and drives sales. She also shared some misconceptions about content marketing and here’s what she had to say.
One misconception of content marketing
“People think content marketing is just about writing but there’s so much more involved. Content marketing is strategic, it requires careful thought”.Demilade Olafisoye
Content Marketing tips
Creating content isn’t always easy, especially if you want it to be impactful. Coming up with content daily can be strenuous considering there are other aspects of the business that need your attention. While some businesses can afford to outsource their content creation, others can’t, so here are a few tips Demilade shared on making the process less painstaking.
1. Content planning
Set out time to plan your content marketing so that you can focus on other aspects of your business. Gain some clarity on what you want your content to be about before you start writing anything. Don’t push out content without careful planning, take your time.
2. Brainstorm ideas
You need to figure out your customer’s pain point in order to deliver the content they need. It’s not about posting products or promotions, post solutions you know your customers need. You can go on the internet for ideas, look at what similar brands or businesses are doing. Think about your ideal audience and what they need.
3. The weekend-weekday approach
The weekend-weekday approach is very simple, you plan content over the weekend and just push out during the week. Don’t expect too much at once, it takes time to build content that resonate and converts. Content marketing requires showing up consistently, once you start people expect to see you all the time.
4. You don’t need to go too far to find content ideas
Start from scratch and then move from there. You don’t need to go too far to find content ideas, use your brand’s personal story or challenges. The brands with the best content marketing started somewhere, use what is readily available as material.
Grow at your own pace and once you have a promising audience that engage with your content, you can decide to hand over to a professional content marketer.
Demilade’s company, Kontenthub, helps businesses create engaging content for their business. If you’d like to outsource your content creation, feel free to reach out to them via Instagram for their rates.