It’s that time of the year again—roads are blocked, people are flying in from everywhere, and the vibe is pure Detty December. Events are popping up left and right, from concerts to festivals and private parties. If you’re hosting something this season, it’s your chance to stand out and make it unforgettable. Start early, stay consistent, and focus on giving your customers an experience they’ll talk about long after the year ends. Don’t just be another event—be the event that everyone’s still raving about when January rolls around.

Now how do you achieve that during this season? 

10 ways to maximise event sales this detty December

1. Build hype early

Say you’ve got an event coming up at the end of the month—the best time to start building hype is right now. Detty December thrives on anticipation, and Nigerians love having something exciting to look forward to. Use Instagram, Facebook, and WhatsApp to drop teasers, post flyers, and kick off countdowns. Create catchy hashtags to get people talking, and team up with influencers to spread the word. You want to use every tactic to build anticipation and seal it with a good event experience. 

2. Offer early bird discounts

Everyone loves a good deal, especially with the expenses of detty December piling up. Offering early bird discounts can motivate people to commit early. You can go about it by setting  deadlines for these discounts, making it clear that prices will increase as the event date approaches. This creates urgency and boosts ticket sales in advance.

3. Partner with local businesses

Another thing that makes December memorable is community. Partner with restaurants, bars, and clothing stores to cross-promote your event. This is particularly effective for reaching your target audience. Share promotional costs with your partners to save money while expanding your reach, if you’re into affiliate marketing,  think of these partnerships as a localised form of collaboration. Offer exclusive discounts or freebies for customers who buy tickets.

4. Use FOMO (Fear of missing out)

Create an irresistible feeling of urgency. Nigerians love exclusive experiences, so market your event as a can’t-miss detty December activity. Highlight limited tickets, VIP access, or one-of-a-kind performances, share testimonials and videos from past events to showcase the experience.

Tip: Use social media stories and reels to amplify FOMO.

5. Leverage social proof

What really drives in FOMO is social proof. It works wonders, especially in the festive season. People are more likely to buy tickets if they see others talking about your event. Credibility has to be built by: encouraging past attendees to post about their experience, feature reviews and testimonials on your website and social media, and sharing user-generated content.

6. Simplify the buying process

Make it easy for people to buy tickets for your Detty December events by using Selar. Complicated checkout processes can turn potential buyers away, but with Selar, you can offer multiple payment options, including bank transfers and mobile money, making the process seamless for everyone. Plus, Selar’s quick checkout solution ensures customers can secure their tickets in just a few clicks. You can even send reminders to those who abandon their carts, turning missed opportunities into sales. A simple, user-friendly buying process means more ticket sales—and a packed event.

7. Invest in paid ads

Paid ads are a powerful way to boost ticket sales for your Detty December events, especially during the festive season when competition is fierce. Platforms like Google, Facebook, and Instagram let you create targeted campaigns that focus on specific demographics, such as Lagos millennials looking for the hottest concerts or Abuja Gen Zs eager for the next big party.

8. Create exclusive packages

Offer more than just a ticket; create experiences.  Exclusive packages can include perks like meet-and-greets with performers, free drinks or food vouchers, special seating arrangements and backstage access. These packages can be priced higher, boosting your revenue while giving customers more value.

9. Use email marketing

Don’t underestimate the power of email. Build an email list from past events and use it to share event details, offer exclusive discounts to subscribers, and send reminders as the event date approaches. Email marketing is a direct and effective way to keep your audience informed and engaged, ensuring your event stays top of mind during Detty December. A well-timed email can make all the difference in driving ticket sales and boosting attendance.

10. Leverage affiliate marketing

Affiliate marketing is one of the most powerful ways to drive ticket sales. It involves getting affiliates (like influencers or bloggers) to promote your event in exchange for a commission. Recruit affiliates who align with your target audience, provide them with promo codes and unique tracking links, monitor their performance and offer incentives for top performers. This strategy doesn’t just boost sales but also expands your reach exponentially.

December is the perfect time to maximise sales and create unforgettable experiences. It doesn’t matter whether you’re hosting a concert, a festival, or a private party, these strategies will help you attract more customers and make this season your most profitable yet. Don’t just be part of the festivities—make your event the one people will remember long after the year ends.

And if Selar isn’t your ticketing platform, make the switch today for a seamless and successful event experience.