A lot of people get confused when it comes to content marketing apps. There are so many apps today that claim to ease the process of content marketing. Some of these apps are complex whilst others are ideal for a do it yourself (DIY) approach.

There are many ways to create engaging content. You can use videos, images, Infographics, personal or business blog, podcasts, visuals etc. It all depends on your preference and target audience. Be sure to choose a content type that works for your brand and business.

Content Marketing Apps

Below are some content marketing apps that we promise will make content creation a walk in the park. This list is not limited to the apps we will be mentioning here. There are more apps you can explore.

1. Canva

apps for content marketing

Canva is the most popular DIY design tool for both starters and experts. If you’d like to design your social media posts yourself or you don’t have the resources to hire a graphics designer just yet. This app is perfect for your content marketing efforts, with designed templates you can customise to suit your needs. You can check out our post on using canva design for your social media campaign here.

2. Hootsuite/Buffer

content marketing apps
apps to use for content marketing

You can use any of these two apps to schedule your social media posts for posting at the right time. You can manage and schedule posts for social media platforms like Facebook, Twitter, LinkedIn and more. In our post “Content marketing for busy businesses“, one thing we highlighted as very important is being able to schedule your post for the future so you don’t worry about it daily.

3. Pocket

content marketing apps

Good artists copy, great artists steal.” — Pablo Picasso. It’s okay to be inspired by great content you see from time to time, and pocket helps you archive them easily so you can reference them again in future. If you have content such as a blog post or video you’d like to save for later reads. Pocket is your go to app for that. You don’t have to pause whatever it is you’re doing especially if it’s important. All the saved contents will be waiting for you when you’re ready for them.

4. Grammarly

content marketing

Spare your audience the grammartical errors :). With grammarly, you can write a mistake free social media posts, caption and even emails. It helps you check your grammar, style and even the tone of your writing. Write quality content from the comfort of your mobile device.

5. Hemingway App

You can’t always write perfectly, most of the time the draft is full of errors. The Hemingway app is ideal for editing, it highlights all your errors. That way you can make corrections to it easily. This app segments all your errors into categories, that way you know what needs correcting and why.


For free stock images and vector graphics, you can check out pexels.com and freepik.com